Digital marketing agency VML cleaned up at the 21st Annual AIMIA Awards last night, grabbing the Grand Prix category for its Rip Curl Search GPS initiative.
The AIMIA Awards, also known as The Amys, celebrate the exceptional work undertaken by Australia’s top digital industry talent over the past year.
Throughout the course of the evening, AIMIA presented 17 Amy Awards and recognised the different levels of achievement by announcing 12 highly commended awards. This year’s finalists incorporated innovative technology in creative campaigns using eye-tracking, 3D printing, data science and robotics.
AIMIA President Tim O’Neill spoke about the ever-changing digital landscape, observing it had shifted yet again in the last year. “I think people who work in the digital industry are more adept to change than anyone. If you work in digital and don’t like change, you’re in the wrong industry!”
AIMIA CEO Rob Wong added: “We’d also like to congratulate Rip Curl Search GPS – VML Australia, for being awarded this year’s Amy Grand Prix category. This is an outstanding entry of international standard that showed superb integration of the brand and consumer connection.”
Wong also inducted Paul McCarthy into AIMIA’s Hall of Fame. “I’m honoured to induct Paul McCarthy into AIMIA’s Hall of Fame as this year’s recipient of our Outstanding Industry Contribution Award.”
Commenting on this year’s entries, Matt Griffin, co-judging chair and chief executive Deepend Group emphasised, “with ‘Innovation’ being the hot topic for 2014, it was no surprise to see the Most Innovative Product or Service category being flooded with entries this year.”
Matt also explained this year’s new judging process and its importance for the awards’ future. “One of the fundamental changes we made to this year’s judging process was to insist that an Amy is only awarded to work that judges felt grew the industry as a whole in the specific category.”
See below for the full list of winners.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]