VML Wins AIMIA Grand Prix

VML Wins AIMIA Grand Prix

Digital marketing agency VML cleaned up at the 21st Annual AIMIA Awards last night, grabbing the Grand Prix category for its Rip Curl Search GPS initiative.

The AIMIA Awards, also known as The Amys, celebrate the exceptional work undertaken by Australia’s top digital industry talent over the past year.

Throughout the course of the evening, AIMIA presented 17 Amy Awards and recognised the different levels of achievement by announcing 12 highly commended awards. This year’s finalists incorporated innovative technology in creative campaigns using eye-tracking, 3D printing, data science and robotics.

AIMIA President Tim O’Neill spoke about the ever-changing digital landscape, observing it had shifted yet again in the last year. “I think people who work in the digital industry are more adept to change than anyone. If you work in digital and don’t like change, you’re in the wrong industry!”

AIMIA CEO Rob Wong added: “We’d also like to congratulate Rip Curl Search GPS – VML Australia, for being awarded this year’s Amy Grand Prix category. This is an outstanding entry of international standard that showed superb integration of the brand and consumer connection.”

Wong also inducted Paul McCarthy into AIMIA’s Hall of Fame. “I’m honoured to induct Paul McCarthy into AIMIA’s Hall of Fame as this year’s recipient of our Outstanding Industry Contribution Award.”

Commenting on this year’s entries, Matt Griffin, co-judging chair and chief executive Deepend Group emphasised, “with ‘Innovation’ being the hot topic for 2014, it was no surprise to see the Most Innovative Product or Service category being flooded with entries this year.”

Matt also explained this year’s new judging process and its importance for the awards’ future. “One of the fundamental changes we made to this year’s judging process was to insist that an Amy is only awarded to work that judges felt grew the industry as a whole in the specific category.”

See below for the full list of winners.

AIMIA

AIMIA2




Please login with linkedin to comment

Anne Markey constant connection

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine