VML takes out Creative Showcase

VML takes out Creative Showcase

VML’s Missing Person Pre-Roll campaign for the Australian Federal Police has scooped the top prize in the latest Creative Showcase Awards by the IAB.

VML’s campaign started with the hunt for a cost-effective way to search for new leads on missing person cold cases.

Using YouTube’s unavoidable five-second pre-roll, VML created a geo-targeted missing person banner. Instead of showing the ‘skip’ button, the viewer was given two options – ‘yes, I have’ and ‘no, I haven’t’.

The pre-roll was seen by more than 1.2 million people during Missing Persons Week and 238 viewers clicked ‘yes, I have’, providing new information on cold cases.

Second place in the bi-monthly awards went to Lavender with its interactive Pay Pig campaign for Westpac, and The Monkeys took out third place with its Sounds campaign for Intel.

Mike Zeederberg, managing director of Zuni and Creative Showcase’s chair of judges, said: “There was great innovation in this month’s entries, with the top three al using an interesting take on technologies to connect with the consumer audience.” 

Please login with linkedin to comment

Latest News

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.