Leading mobile creative technology companies, VMG Digital and TreSensa Technologies, have joined forces to fuel best-of-breed playable Facebook Ads to help clients drive app installs.
In a game-changing move, two heavyweights in mobile-first technology and design are now partnering to provide playable ads that are proven to increase performance with higher conversion rates and better ad recall. As a result of this partnership, clients will enjoy a singular point of contact, a streamlined process, and multiple gameplay options for a plethora of platforms including Facebook, TikTok, Google, programmatic, and post-click environments.
In this partnership, VMG Digital handles the creative ideation and playable customization with their best-practice and trail-blazing mobile-first experience. VMG Digital works to develop playable front-end and creative customizations that meet brand guidelines and campaign objectives to drive results. In addition, the company also produces the necessary driver and lead-in video ads to attract audiences to engage with the game.
“We are truly excited at the expansion of our partnership with TreSensa into a truly global and game-changing relationship. Brands will now have access to high-performance playable and gamified ads, customized to their brand and tailored to their campaign objectives, through the combination of VMG Digital’s creative capabilities and TreSensa’s ad technology,” said Amrita Sidhu, Global Commercial and Partnerships Director at VMG Digital.
Meanwhile, TreSensa is handling the playable mechanics, technology and scalability. TreSensa is the leading expert in playable technology delivering engaging and entertaining mobile ads that deliver a seamless and effective interactive experience to users. Brands can now take advantage of the latest trends and technology to further their campaign messages and deepen connections with audiences.
“We are thrilled to be combining the power of TreSensa’s playable ad technology with the creative expertise of VMG Digital’s team! Through this partnership we will enable brands all over the world to recognize the value of interactive mobile marketing. Together, we will continue to roll out the best performing and highest quality playable experiences on market today,” said Kaitlin Miller, VP, Brand Partnerships at TreSensa Technologies.
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