Vizeum has been appointed Groupe SEB’s global media agency of record.
The scope includes digital & offline media as well as CX, CRM and E-Retail across multiple international markets.
Vizeum global president Thomas Le Thierry said: “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global brands, collect data, transact but also create a long-lasting relationship with the end consumer through CX.
“They were looking for a global agency partner with an established team in hubs (Paris, NYC and HK) and strong localised experience in managing large brand portfolios. Our team’s capabilities in strategy and execution and our ability to build a multi-discipline integrated offer was a compelling answer to their expectations.
“We are delighted to be partnering with Groupe SEB and leverage media communication to actively contribute to their success.”
Groupe SEB VP media & digital marketing Guillaume Planet: “We are at a turn when it comes to the client – agency relationship and our model for collaboration.
“In the Vizeum offer we found our values, and at the same time the expertise we needed: A team behind our core challenge; placing the consumer experience as a key driver for growth for Groupe SEB today and tomorrow.”
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