Vizeum has been awarded the communications strategy, media planning and buying for iconic skincare brand, Ella Baché.
Vizeum will work with Ella Baché to promote their range of products and services. Working with a select number of media partners, they will take a holistic approach to communications planning not just from a brand perspective, but also at a franchisee level to ensure the activity is driving ROI for Ella Baché’s network of salons.
Pippa Hallas, CEO at Ella Baché Australia said, “We are pleased to appoint Vizeum and have been impressed with the experienced and strategic people we have encountered throughout the process. We feel that the Vizeum team will truly make an impact on our business.”
Nick Behr, managing director at Vizeum said, “Ella Baché is an iconic brand, with a passionate team driving its success. We’re very excited to be partnering with a brand that delivers market leading innovation to the skin care category, and shares our vision in delivering future growth.”
Ella Baché has an award-winning range of salon and at home products, along with a dedicated beauty therapy college which is almost 40 years old.
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]