Dentsu Aegis Network has today announced a further simplification of its media business to accelerate a stronger integrated offering for Australian clients.
The Vizeum brand will now be integrated into iProspect, Australia’s leading digital performance marketing agency.
As part of this change, Ashley Earnshaw has resigned from his role as CEO of Vizeum.
In addition, Dentsu is further embedding its specialist capabilities and resources across programmatic, search, e-commerce, and analytics into its media brands, supported by the best-of-breed craft leadership from the network’s centres of excellence.
Angela Tangas, Dentsu Aegis Network’s Chief Executive Officer for ANZ, commented: “To better anticipate the changing consumer landscape and to ensure we provide clients with increased tangible value, we need to transform and fast track the evolution of our business. COVID has only accelerated this further and set a new benchmark for partnership value.
“With deeper digital integration, underpinned by radical collaboration, agility and faster decision making, our focus is on making it easier for our clients to access the best of Dentsu,” said Tangas.
Oliver Rapson, CEO of iProspect, who has been with Dentsu since 2014, will see his role expanded to integrate the Vizeum leadership team.
Oliver Rapson commented: “Providing the right balance of client centricity and craft excellence, our teams will be helping clients leverage a full end-to-end experience to create robust, through-the-line strategies underpinned by digital DNA.
“This is an exciting step forward for our business and clients, meanwhile providing more opportunities for our people.”
On Earnshaw’s departure, Tangas said: “After five years of service with Dentsu, Ashley has made the decision to pursue further opportunities. Ash has been a valuable contributor to the group over that period and we wish him all the best for what comes next.”
This change is part of Dentsu’s continued focus on simplifying the way it provides integrated multiproduct solutions, making it easier for clients to access the breadth of the network.
The brand identity and website created by customer experience agency, KWP!, in collaboration with South Australia’s new annual winter event, Illuminate Adelaide, went live on Thursday as part of the launch of the event’s program highlights. The work is the result of months of close collaboration with Illuminate Adelaide Co-Founders and Creative Directors Rachael Azzopardi […]
Optus has introduced an australia-first innovation ‘optus pause’, giving customers the ability to pause notifications and connectivity distractions. Whether it’s study time, bed time, dinner time or personal time, Optus Pause means users can temporarily pause connectivity on all, or some, of their Optus home and Optus mobile devices simultaneously. Optus Pause is free and […]
Webprofits was recently invited to join Australia and New Zealand (ANZ) sales and marketing teams at their annual Logitech ANZ S+M Conference. The conference was an opportunity for the digital marketing experts at Webprofits to share the approach they have taken driving growth for Logitech in Australia. “Having Webprofits take our team through a custom […]
Pizza Hut has worked with Hong Kong restaurant Yung Kee to launch the ‘Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza’. The pizza was inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate […]