JURA and Hurtigruten have appointed Vizeum as their marketing communications agency in Australia.
Vizeum will bring JURA’s philosophy of precision engineering and unparalleled service to the Australian market following a competitive pitch.
With a 126-year history in sustainable exploration travel, Hurtigruten’s expedition itineraries include the Polar regions, Alaska, Canada, Svalbard, Greenland, Iceland, the Caribbean, and the Central and South American coastlines.
Vizeum has been appointed to support Hurigruten’s expansion into the Australian market with integrated media planning and buying solutions across all channels.
As well as welcoming new clients, Vizeum has also reinforced its leadership team with the appointment of Alastair Baker (featured image) as client leader, to evolve the agency’s long-standing partnership with BMW.
Baker is a seasoned strategy leader across media, creative and tech and joins Vizeum Australia from Dentsu Aegis Network UK, where he was head of strategy at dentsu X and, prior, Strategy Lead across the BMW Group at Vizeum London.
Jura and Hurtigruten join Vizeum’s expanding portfolio of clients including Kathmandu and Bank First, following the appointment of Ashley Earnshaw as CEO of Vizeum Australia earlier this year.