Vivid Ideas has announced its first ever crowdsourced event on experiential marketing. “Branding a Moment” forum will feature industry experts addressing the challenges in the new digital space.
The aim of the forum is to investigate the principles and theories that are key to a successful marketing campaign in this new digital world. “Branding a Moment” will focus on three key aspects of experiential activations: crowd engagement, execution, and amplification.
The event will be held on the 1st of June 2015 at Vivid Ideas Exchange, Museum of Contemporary Art, Sydney.