Viva Energy Australia (“Viva Energy”) has appointed Andrew Egan as general manager marketing.

Egan has most recently held senior marketing, brand and consumer roles at Myer.

This appointment signals Viva Energy’s renewed focus on retail customers, and in using market driven insights to drive strong brand and value perception of the retail business in a highly competitive category.

Egan’s career spans across both an agency and marketing background, with a strong understanding of the customer, brand building and driving strong commercial returns across multiple sectors including; retail department stores, aviation, FMCG, publishing, liquor, insurance and financial services.

Most recently, during his tenure with the Myer business, Andrew’s role as group general manager of marketing saw him lead the omni-channel brand management across marketing, digital, loyalty and data which was closely aligned to customer insights.

With his customer focused brand, retail and trade experience, Egan will bring a broad spectrum of skills to the role, helping drive the strategic direction of the Viva Energy retail channel.

Viva Energy executive general manager consumer, Megan Foster said: “We are thrilled to welcome someone with Andrew’s skillset to Viva Energy.

“He brings with him a wealth of retail expertise and a proven track record in delivering consumer marketing and loyalty programmes across a number of relevant retail sectors.”

Foster added: “As we continue to grow our retail sites and price competitiveness across the country, Andrew’s market oriented and customer centric approach brings a breadth of skills, knowledge and expertise which will be invaluable to our retail channel’s long term success.” 

Commenting on his appointment, Andrew Egan said: “I’m delighted to be joining one of Australia’s leading and most respected energy companies.

“I look forward to leveraging my experience in data and consumer insights to help Viva Energy grow its retail offering and brand across the country.”