Six weeks after its launch, sports content platform PlayersVoice is winning the hearts and minds of consumers and brands.
Established as a platform for rich and raw first-person sports storytelling, PlayersVoice has created an environment where elite sportspeople feel comfortable sharing their thoughts, hopes, dreams and fears, shining a light on ‘The Human Behind the Headline’.
Challenging digital display and programmatic models, PlayersVoice is aligning brand campaign goals for partners such as Virgin Australia, Yellow Brick Road and GoSwitch with content themes aimed at delivering relevance and context to an audience in a heightened state of receptivity.
PlayersVoice sales director Adam Ireland said the no traditional display approach is improving the way key campaign messages are shared and received by audiences in a non-intrusive manner.
“Developed with user experience and brand impact in mind, we launched the platform after speaking with brands about the gap between today’s traditional display and mobile offerings, and their real business objectives,” he said.
“Brands now become part of an experience that draw audiences in. Engagement time per story is almost five times longer than the norm – PlayersVoice users spend an average of six minutes and 24 seconds per story compared to the industry standard of one minute and 40 seconds.”
Yellow Brick Road’s chief commercial officer, Scott Graham, believes the PlayersVoice platform is a game-changer, providing the opportunity to connect with audiences in a way that wasn’t previously possible.
“PlayersVoice users are engaging with our brand for minutes not seconds, which creates a significant opportunity for us to deliver our campaign messaging,” he said.
“It’s a pure user and brand experience, aligned with our purpose of helping Australians on the road to their hopes and dreams.”
PlayersVoice also has an exclusive commercial partnership with sports and lifestyle marketing business MKTG, who are managing brand partnership opportunities for the platform.
Matt Connell, managing director of MKTG Australia, said PlayersVoice has delivered on its promise of changing the game in sports content and publishing.
“Our strategic and commercial partnership is about delivering a unique and strategically-led digital marketing solution for brands in a completely safe and premium environment,” he said.
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]