Virgin Australia has announced it has chosen DDB Sydney as its new creative agency, following a competitive pitch.

Clemenger Sydney was the last agency to handle Virgin’s creative duties.

Inese Kingsmill, chief marketing officer at Virgin Australia, said DDB was selected on the strength of a standout response to the brief, “including its ability to capture the essence of the Virgin Australia brand and demonstrating they will be a strong partner ready to hit the ground running”.

“The overall calibre of ideas and thinking presented during the process was world-class, and we’d like to thank the other agencies involved for their time and creativity,” she said.

DDB Sydney managing director Nicole Taylor said in a statement that the agency is looking forward to an “enduring and successful relationship” with Virgin and Kingsmill, who previously worked with DDB while she was at Telstra.

“We had a very inspiring brief from Virgin Australia and are excited to have created a famous idea that is emotionally charged and capable of impacting the full Virgin Australia experience, not just the advertising,” Taylor said.