Vinyl Group Ltd has announced a new commercial agreement with Songtradr, Inc. Under this agreement, Vinyl Group will represent the digital advertising inventory of Songtradr and its brands on a global scale, significantly expanding Vinyl Group’s presence in the advertising space.
This agreement allows Vinyl Group to manage and sell advertising across Songtradr’s portfolio of digital properties while also enabling the bundling of its own services. The integration of Songtradr’s existing inventory into the Vampr Ad Network will significantly expand Vampr’s US-based advertising business, increasing its scale by up to 20x. Songtradr’s digital platforms attract more than 20 million unique viewers each month, offering substantial reach for advertisers. The deal sees Vinyl Group retain 50% of the net proceeds for any business procured under the agreement.
Songtradr is the largest B2B music licensing platform in the world, providing the music industry with a comprehensive tech-enabled solution for rights management and product monetisation while offering B2B music users—such as global digital platforms and gaming, brands and advertisers—access to the world’s music.
“We are thrilled to be deepening our commercial relationship with Songtradr, accelerating our growth in digital advertising. This agreement broadens our capabilities and establishes the Vampr Ad Network’s position as a key player in the global music advertising ecosystem,” said Josh Simons, CEO of Vinyl Group.
“Songtradr sees a distinct opportunity for our digital properties to benefit from Vinyl Group’s existing and growing advertising network. We are confident this collaboration will drive significant value for our brands and audiences,” said Paul Wiltshire, CEO of Songtradr.
