B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Staff Writers
Published on: 7th December 2018 at 3:29 PM
Staff Writers
Share
4 Min Read
SHARE

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s most recent account planning course.

Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford.

His team partner on Ford was fellow student Anish Bhattacharya, and for Tourism Australia and 4 Pines, Usher teamed up with Monil Nisar.

Taught by Rob Dougan, head of planning at Clemenger BBDO Sydney; and Ben Clare, creative director at TBWA\Sydney, ‘The Pitch’ class works like an agency pitch where teams create campaigns based on live briefs and present them throughout the course in a competitive setting.

Dougan said Usher has consistently been the most interesting and engaged thinker of the students.

Clare added: “Whether you’re an aspiring creative or planner, the Miami Ad School boot camp throws you straight into the deep end of ideation and strategy.

“And week in week out, Vince impressed us with his creative, impactful thinking. I’ve no doubt that whatever he takes away from the course, will take him forward in his career.

Andy Marsh, brand manager of 4 Pines, said “I was very impressed with the quality and polish of the thinking. They are a bunch of very talented humans.”

Commenting on the accolade, Usher said: “This has been one of the most transformative and rewarding experiences of my life. It was a massive deal for me financially, emotionally, even physically.

“Holding down a full-time job, I worked myself to the bone to win the Top Dog award and the pitches. It’s part of the reason I’m here, not only to take part, but to compete, to win, and to use it in order to boost my career here and internationally.”

The 12-week account planning boot camp consists of four weekly courses and workshops taught by Sydney’s top agencies after hours. It is designed to accelerate the career of planners, strategists, creatives and account managers.

Participants acquire strategic and creative skills taught in hands-on sessions by Sydney’s leading planners and creatives. The creative strategy workshops are conducted by:

  • Iona MacGregor – chief strategy officer, Saatchi & Saatchi
  • Ryan O’Connell – head of strategy, Ogilvy
  • Dom Hickey – planning partner, DDB
  • Sam Geer – national strategy director, Initiative
  • Ian MacDonald – strategy director, McCann
  • Alexandra Roubine – social media director, Leo Burnett
  • Dominique McCarthy – head of qualitative research, The Leading Edge
  • Julia Vargiu – New Business Methodologies
  • Darren Woolley – director, Trinity P3
  • Robert Harding-Smith – planning director, Clemenger BBDO
  • Karl Bates – executive planning director, BWM Dentsu
  • Jack Spicer – planner, BWM Dentsu
  • Richard Spicer – marketing consultant

The ‘Creative Toolbox’ class is taught by Will Edwards, creative director at Team Red; and Nico Smith, senior art director at CHE Proximity.

The next account planning boot camps starts on 18 March 2019. Tuition costs are $5,950. Applications are open until 1 January. For information, contact [email protected].

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Miami Ad School, Vince Usher
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?