Village Cinemas has announced the launch of Australia’s only feature film experience for all your senses with the help of Melbourne agency Hive Creative.
The 4DX cinema concept uses a combination of effects such as chair motion, vibration, scents, water, wind, lighting effects, and fog to create an immersive cinema experience never seen before in Australia.
Hive Creative was tasked with producing launch and pre-launch creative, plus strategic development of the Village Cinemas/4DX collaborative brand to position it as a memorable, shared cinema experience and the front-runner in innovative cinema technology in Australia.
Filmed in front of a green screen and complete with fighter pilot suits, a wind machine and real Village Cinemas customers thanks to Kamio.com.au, the 4DX TVC succinctly represents the best features of the 4DX experience and the cinema-goer’s ability to truly ‘feel the film’.
Michael Cain, senior creative at Hive Creative, said: “Our aim was to capture the energy, excitement and emotion that 4DX adds to films and show customers just how immersive the experience really is.
“We wanted to take them on the 4DX thrill ride using a volatile mix of high tech effects, old school techniques, custom sound design and, most importantly, fun.”
Dav Motee, business director at Hive Creative, added: “Our team have done a great job showcasing the 4D entertainment technology. Village Cinemas have a long history in innovation, and that’s not going to change moving forward.
“As their agency, we feel it’s our responsibility to support new ideas, concepts and techniques to advertise and communicate these great offerings. 4DX is just one of many brands that you can now experience only at Village Cinemas.”
The 4DX is now open to the public in time for the release of Thor: Ragnarok at Village Cinemas Century City in Victoria.
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]