Australian fashion brand, Viktoria & Woods has collaborated with global tennis brand, Wilson in a bid to redefine courtside elegance and celebrate the spirit of the summer tennis season.
The partnership marks the beginning of the two houses collaborating on a shared vision for the future of courtside style. This season, the alliance debuts through a series of storytelling moments, an intimate summer soirée, and immersive in-store takeovers.
For 22 years, Viktoria & Woods has been synonymous with refined, effortless sports infused wardrobing. By partnering with Wilson, a brand with a deep sporting history, the collaboration bridges the gap between high-performance athletic heritage and contemporary luxury fashion.
At Viktoria & Woods, “our DNA has always been rooted in a modern sport aesthetic,” said Margie Woods, founder and creative director. “Wilson is a true heritage icon; this alignment allows us to celebrate the energy of the season through a lens of elevated, contemporary style.”
The partnership will culminate in a premier in-store experience at the Viktoria & Woods CBD flagship boutique, Emporium Saturday, 24 January and Sunday, 25 January. During this exclusive takeover, the boutique will be transformed into a united pop up destination.
“Wilson is committed to empowering every human to live like an athlete. Our technically elegant, designed sportswear enables our guests to win beautifully. I’m looking forward to our partnership with V&W through the 2026 summer season to delight the Australian market with a premium and elevated community experience,” concluded Phil Watkins, head of brand, Wilson.
