Video Content Agency Redbikini has been awarded the contract for video content services for the Virgin Australia Supercars Championship in Adelaide.
Redbikini are, of course, are B&T’s video partners in our ongoing ‘The Ads I Wished I’d Made‘ series.
Under the contract, which has the provision to run until 2020, Redbikini will provide a range of content including pre-event videos involving drivers, stunts and car unveilings, same day curated videos, daily highlight reels and vision for the 2019 event.
Redbikini has been working with the Adelaide 500 since 2014. The value placed on video has increased exponentially since then.
Redbikini’s managing director Justin O’Brien said, “Retaining the Adelaide 500 account is a great win and is testament to the good ideas and hard work we have brought to the relationship. Working on the national stage for arguably the best Supercars round is an opportunity to continually raise the bar and create content that rates well and delivers results”.