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Reading: Victorian Roads Could Become Advertising Space
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B&T > Advertising > Victorian Roads Could Become Advertising Space
Advertising

Victorian Roads Could Become Advertising Space

Staff Writers
Published on: 24th November 2014 at 11:26 AM
Staff Writers
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A company wants to take over Victoria’s roads and turn them into advertising space.

In a move that could revolutionise Australia’s advertising market and thoroughfares, our roads could soon be painted with logos and brands.

Cash-strapped councils could earn thousands of dollars a month from the radical concept, helping to raise money for road repairs.

East Gippsland Shire Mayor Peter Neal said it was an idea his council would consider, but road safety was paramount. “We’re not going to prostitute ourselves for the sake of a few dollars and make our roads unsafe,” he said.

The idea is the brainchild of a Sydney-based advertising firm, RoadAds, which has been lobbying Australian councils to license it to sell road surface ads. Normally only “give way” or “slow” warnings are allowed to be painted on roads.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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