Victorian Government Puts An End To Big Tobacco’s ‘Sneaky’ Advertising Tactics For F1 Grand Prix

Cigarette in hand

‘Sneaky’ advertisements on cars and racing uniforms for British American Tobacco (BAT) and Philip Morris have been banned from the upcoming Melbourne Grand Prix.

The Victorian Government introduced legislation this week that will make it impossible for these international tobacco companies to circumvent Australia’s existing tobacco advertising laws.

There were plans from BAT to promote its “A Better Tomorrow” campaign through the McLaren team, while Philip Morris’ had hoped to promote its research division, Mission Winnow via Ferrari.

And while the companies deny they are promoting any specific tobacco products through their respective campaigns, the Victorian government has now updated legislation so that any words or designs associated with tobacco companies are outlawed from major events in the state.

Health minister Jenny Mikakos said the changes were a result of big tobacco looking to find loopholes.

“We’re putting a stop to big tobacco companies using sneaky tactics to get around our tough laws and promote their dangerous products,” she said.

“Victoria has led the way in cracking down on deadly tobacco advertising and we want it to stay that way. These important changes will stop tobacco giants from misleading Victorians and putting lives at risk.”

“Tobacco are always trying to use sneaky tactics to wriggle around our tough laws – we’re stopping them in their tracks.”

 




Please login with linkedin to comment

british american tobacco F1 racing Tobacco

Latest News

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
  • Advertising

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media

oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]