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B&T > Media > Victoria Scores A Whopping 22 PR Campaigns At Industry Awards
Media

Victoria Scores A Whopping 22 PR Campaigns At Industry Awards

Neil OSullivan MPRIA 2
Published on: 18th September 2015 at 9:43 AM
Neil OSullivan MPRIA 2
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Melbourne hosted the second round of the State Awards for Excellence on Wednesday night, as part of the Public Relations Institute of Australia’s (PRIA) 2015 Golden Target Awards, now in its 39th year. The event took place at The Apartment, in Melbourne’s CBD, facilitated by Alain Grossbard, PRIA Victoria President – in front of 60 leading industry communicators.

Last night’s event celebrated an increase in awards handed out, with a total of 22 Victorian-based campaigns over 29 categories, with notable winners coming from Porter Novelli, Icon PR, Ellis Jones, PR Edge, Yarra Valley Water and Dairy Australia.

Alain Grossbard, PRIA Victoria president said, “Victoria received a large number of entries and received a significant number of winners in the different categories. This just shows the strength of our PR industry. The Golden Target Awards recognises and celebrate the excellent work of our PRIA members and the fantastic contribution they make to the public relations sector.”

“To be able to display one of our industry’s Golden Target Awards is an ongoing reminder of our communication excellence for our colleagues, competitors and visitors,” declared PRIA President, Mike Watson, FPRIA.

All Victorian winning entries now go into the running for the National Golden Target Awards finals on Monday 26 October 2015, at PRIA’s National Conference in Hobart.

Full list of Victorian winners:

Government Sponsored Campaigns

  • VIC Highly Commended: Raising awareness, reducing waste. Why Victorians Love Food, Hate Waste, Joanne Painter, icon.pr

Public Affairs

  • VIC Highly Commended: Stamp’ of Approval, Jessica Hudswell, Australia Post
  • VIC Commended: Uncorking Victoria’s Potential, Rachael Sweeney, Collective Position
  • VIC Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr

Issues Management & Crisis Communication

  • VIC Highly Commended: Easter Mondayitis: How good PR helped to prevent blood supply crisis, Blood Service PR Team, Australian Red Cross Blood Service

Community Relations

  • VIC Winner: Yellow Pages: RUOK? Covers Partnership, Fee Townshend, PR Edge
  • VIC Highly Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr
  • VIC Commended: Special Olympics National Games 2014, Arj Ganeshalingam, Porter Novelli

Internal/Change Management Communications

  • VIC Winner: Yarra Valley Water’s Purpose-led Transformation, Strategic Communications Team, Yarra Valley Water
  • VIC Commended: Rural Finance, Arj Ganeshalingam, Porter Novelli Australia

Consumer Marketing

  • VIC Winner: Tackling Obesity: The Impromy Health and Weight Loss Program, Rhodri Ellis Jones, Ellis Jones

Sustainability/Corporate Social Responsibility

  • VIC Winner: Towards a more sustainable Victoria. Raising awareness of ‘Love Food, Hate Waste’, Joanne Painter, icon.pr

Health Organistions

  • ​VIC Commended: Healthy Bones Action Week 2014: ‘Stronger Together’, Kelly Ward, Dairy Australia
  • VIC Commended: Enlarging awareness of enlarged prostates: are you a “More than once a night” man?, GSK Australia

Content Marketing

  • VIC Commended: ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours, Joanne Painter, icon.pr

Digital and Social

  • VIC Winner: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr
  • VIC Highly Commended: ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours, Joanne Painter, icon.pr
  • VIC Commended: Brains can Have a Mind of Their Own, Hugh Miller, BeyondBlue

Integrated Marketing and Communication Campaign Strategy

  • VIC Highly Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr

Large Consultancy of the Year (ten or more staff)

  • VIC Commended: Buchan and Beyond: 30 Years of Success, Rebecca Wilson, Buchan Consultancy

Top sPRinters in 2015 (two to five years of experience in the industry)

  • VIC Winner: Emma Kershaw, Industry Promotions Officer, Dairy Australia

VIC Commended: Phoebe Saunders, Porter Novelli Melbourne

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By Neil OSullivan MPRIA 2
PR is notorious for not PR'ing itself, so let me tell you my story and why I'm passionate about communicating stories and impacting social change. My journey started off - like most - with an internship where I was able to move internally into a permanent role. After four fantastic years working to enhance the lives of people with an intellectual disability, I made the best decision of my life to come to Australia.Since then I have in some amazing brand cultures; Special Olympics Australia, Oxfam Australia, and the Public Relations Institute of Australia. Leading marketing and communications activities is all about storytelling, and delivering your message through dynamic strategies to achieve strategic outcomes. My marcomms skills have transferred across various industries; sport, NFP, NGO, PR, industry bodies and membership organisations. What are my USPs? • Exemplary knowledge of social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events; • Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports. • Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards; • Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; • Come with a creative eye with experience across creative design; • A strategic thinker, with experience as a 2IC role; and • History of continual professional development across social, content, leadership, strategic and media relations. ★ Additional specialties: internal/external communications, sponsorship and relationship management, thought leadership, stakeholder and community engagement, budget and issue/crisis management. ★

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