Victoria Bitter & The NRL Reward Hard-Working NRL Fans In New Video Series

Victoria Bitter & The NRL Reward Hard-Working NRL Fans In New Video Series
SHARE
THIS



Victoria Bitter and the NRL have launched the Hardest Working short video series, which sees NRL stars Nathan Brown and Iosia Soliola surprise two hard-working NRL fans who have hit tough times.

The two-part series has just been released on NRL.com. It features the players helping an RAAF veteran and two struggling farmers. You can check out part one and part two of the videos out on the NRL website.

“Ahead of the NRL Grand Final, Victoria Bitter decided it was time to reward some hard-working NRL fans,” said Victoria Bitter’s Hugh Jellie. “We teamed up with Nathan and Iosia and contacted some Aussies who had fallen on tough times.”

Newcastle RAAF veteran Chris Harris and Bega Valley farmers Brett and Anne Jessop feature in the series. They were visited by Brown and Soliola on behalf Victoria Bitter in the lead up to the NRL Grand Final and each rewarded for being among Australia’s hardest-working NRL fans.

Victoria Bitter’s involvement in the series is the evolution of the VB Hard Earned Award, which recognised the hardest working players throughout the 2018 NRL season.

Series overview:

Part one

Former RAAF serviceman, Chris Harris and his partner Sharlene moved to Newcastle following the birth of their third child. RSL DefenceCare has been providing support to Chris and his family. Chris is determined to repay this money, even though it is not expected. Victoria Bitter, recognising the burden on this young family, decided to repay the funds on Chris’ behalf so that he could concentrate on what is most important to him: being a dad. Nathan Brown, one of the hardest working players from the Parramatta Eels, was keen to help.

Part two

Brett Jessop and his wife Anne are farmers from the Bega Valley in southern NSW. They, like many hard-working Australians, are currently battling the drought.

Brett is a keen Canberra Raiders fan. Victoria Bitter reached out to the Raiders’ spiritual leader, Iosia Soliola, to surprise Brett and Anne with a desperately needed delivery of feed for their cattle.

Victoria Bitter and the NRL will host the Jessops and Chris Harris and Sharlene at this weekend’s NRL Grand Final between the Melbourne Storm and Sydney Roosters.

Please login with linkedin to comment

NRL VB victoria bitter

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]