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Reading: Victorian Government Encourages Commuters To Call Out Sexual Harassment With New Campaign
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B&T > Campaigns > Victorian Government Encourages Commuters To Call Out Sexual Harassment With New Campaign
Campaigns

Victorian Government Encourages Commuters To Call Out Sexual Harassment With New Campaign

Staff Writers
Published on: 9th April 2019 at 7:30 AM
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A new campaign by Victoria government encourages commuters to call out sexist behaviour against women.

The spot, developed by behaviour change specialists, The Shannon Company, is a continuation of the Respect Victoria; Call it Out series, which followed Australia’s first ever Royal Commission into family violence.

The latest campaign features a woman on a train being leered at, before a bystander steps in to interrupt and call out the behaviour.

TSC managing director Ian Forsyth said the campaign provides the community with another practical tool to call out and address disrespectful and sexist behaviour.

He said: “The work is based on in-depth behavioural research highlighting that building positive attitudes towards gender equality and the importance of respect, are critical tools in the prevention of family violence.

“This is a true behaviour change campaign demonstrating how a relatively small action by an observant bystander can make a real difference and send an unambiguous message that sexual harassment is never OK.”

Credits

Agency: The Shannon Company
Creative: Alex Wadelton and Kim Hellier
Production: Commoner
Director: Thomas Hyland

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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