ViacomCBS Australia and New Zealand today announced its sales representation of Foxtel’s new music channels, MTV Hits, Club MTV, MTV Classic and CMT (Country Music Channel).
The new local channels go live on Foxtel from 1 July and will celebrate even more of the music audiences love, with curated music blocks for rock and pop, contemporary and country, charts and dance, urban R&B, easy listening and the all-time classics.
Network 10 and ViacomCBS chief sales officer Rod Prosser said: “This is really exciting for us. The addition of the new music channels to our already premium line-up of brands and shows further strengthens our under 50s proposition, while also expanding our offering into the music genre.
MTV Hits, Club MTV, MTV Classic and CMT join 10, 10 Peach, 10 Bold, 10 Play, MTV, Nickelodeon, Nick Jr., Nick Music and Comedy Central in ViacomCBS Australia and New Zealand’s playground of brands.
Prosser continued: “Our brand offering is unrivalled in market with a sharp focus on the demographics who are young at heart and highly-engaged. The opportunities across our portfolio are endless.”
The addition of the channels to the ViacomCBS commercial portfolio follows a partnership between ViacomCBS Networks International (VCNI) and Foxtel which saw VCNI assume programming over the music channels on Foxtel.