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Reading: ViacomCBS Raising $3.9bn, In Part To Fund Streaming Service Paramount+
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B&T > Media > ViacomCBS Raising $3.9bn, In Part To Fund Streaming Service Paramount+
Media

ViacomCBS Raising $3.9bn, In Part To Fund Streaming Service Paramount+

Staff Writers
Published on: 7th April 2021 at 12:07 PM
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ViacomCBS is looking to raise US$3 billion (more than $3.9 billion) from stock offerings, with the funds to help fund operations and investments in its streaming service, Paramount+.

The publicly-listed company said in a corporate statement in late March that it would sell US$2 billion in class B common shares and US$1 billion in Series A mandatory convertible preferred shares.

ViacomCBS said it intends to use the combined net proceeds from the offerings for general corporate purposes, including investments in streaming.

In March, Paramount+ launched as the overhauled version of the company’s previous streaming service, CBS All Access, arriving in a crowded field of streaming services.

Despite this, the company is targeting 65 million to 75 million streaming subscribers by 2024 and expects to invest around US$5 billion in its streaming content by 2024, up from a reported US$1 billion in 2020, Deadline reported.

Paramount+, which launched in the US, includes hubs for content from BET, CBS, Comedy Central, MTV, Nickelodeon, and the Smithsonian Channel.

The service is also expected to introduce a new US$5 per month ad-supported streaming tier, and will be the home of some of the year’s biggest film releases: A Quiet Place Part II and Mission: Impossible 7, both of which will release on Paramount+ 45 days after their theatre releases.

In Australia, ViacomCBS-owned Network 10 announced in September that its subscription video and on-demand service would rebrand to Paramount+, with news that it would be the exclusive home of SHOWTIME premieres.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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