Verizon Media has bolstered its growing RYOT Studio branded content division with two new senior hires. Julia Edwards joins as Head of Strategic Solutions for RYOT and Nick Gorshenin as Lead Brand Strategist.
The two new hires follow on from a strong first quarter for the business that included a number of repeat and new client wins including Mad Mex, Specsavers and Endeavour College.
Julia Edwards joins from Foxtel Media (previously MCN) where she was Head of Partnerships for Foxtel & Global Partners. Across the UK and Australia she has worked within the commercial teams at some of the world’s leading media owners (Guardian, CNN and Seven Network), developing and commercialising premium branded content across their platforms.
In her new role as Head of Strategic Solutions, Edwards will be taking on various responsibilities while Head of RYOT Studio Zoe Cocker is on maternity leave. Edwards will be in charge of delivering integrated marketing communication plans and opportunities across Verizon Media’s platforms that include HuffPost Australia, Yahoo Finance, Yahoo Lifestyle, Yahoo News and Yahoo Sport.
In addition, Nick Gorshenin who will be reporting into Edwards, joins the RYOT Studio team as Lead Brand Strategist. Gorshenin was previously Commercial Content Director at leading esports platform Twitch and prior to this, Agency Business Director at Fairfax Media. His 12-year career spans branded content, publishers, ad tech, influencers and full service creative.
Rachel Page, National Sales Director at Verizon Media ANZ, commented on the new hires: “We’re very excited to welcome both Julia and Nick to the Verizon Media family. Their wealth of experience is a timely boost to RYOT’s ability to provide the right solutions for clients in these challenging times.
“While everyone moves to adapt to the new business conditions, we are fortunate to be part of a leading technology company enabling us to continue business as usual as people turn to our platforms including Yahoo News and HuffPost as they seek trusted news sources.
“As we all adapt to the new business conditions Julia’s leadership and Nick’s insightful strategic thinking will be fundamental to driving success for RYOT Studio and its clients into the future.”
On her appointment, Edwards said: “Verizon Media has an enviable reputation in the market so from the get-go I was excited to join such a well-respected company and lead such a forward-thinking brand. I look forward to working with the team and our clients to develop meaningful branded content that not only attracts and maintains audience interest but also delivers on objectives.”
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