The Veriu Group has appointed iD Collective as its new Australian communications and public relations agency.
The Group has owned, operated and managed hotels in the Australian market for over 30 years, with a portfolio including 1605 apartments across 24 sites either operating or under development across both the Veriu Hotels & Suites and Punthill Apartment Hotels brands.
The Group is set to grow rapidly, with ambitions to become a national operator.
A leading innovator in the boutique and micro-apartment space, Veriu Hotels & Suites boasts a stylish collection of suites and loft-inspired living at hotels in Camperdown, Broadway, Randwick and Central Sydney, with two new projects in Melbourne – Veriu Collingwood and Veriu Queen Victoria Market in partnership with Gurner TM and Melbourne-based developer PDG Corporation respectively.
Punthill Apartment Hotels offer stylish and spacious apartments in 14 unrivalled locations, conveniently located in prime areas throughout Melbourne and Brisbane, with further sites already confirmed for future development.
iD’s appointment as the Group’s communications and PR agency will see it working closely with Veriu, to amplify the brands in line with its expanding footprint.
iD Collective director, Mary Morton said: “Veriu is very much leading the charge in micro-apartment innovation, and we are really excited at the prospect of embarking on this journey with the team as they continue to grow and evolve.
“Given our passion for pushing the boundaries in the travel, property and lifestyle space, this partnership seems like a natural fit and we look forward to working with Veriu during this exciting time of growth across Australia’s eastern seaboard and beyond.”