OOH verification leader Veridooh has announced that it has extended its independent programmatic digital out-of-home (prDOOH) advertising verification solution by enabling it with VIOOH.
Media buyers leveraging the VIOOH Trading Manager platform to access digital out-of-home (DOOH) inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP.
With the addition of VIOOH Trading Manager, independent verification is now available across an even broader range of Digital OOH (DOOH) inventory globally. This expansion enables advertisers to use their chosen DSP to track programmatic DOOH campaign delivery across VIOOH’s global inventory.
The availability of independent verification across even wider inventory strengthens the transparency of DOOH as a media channel, offering advertisers greater confidence in their advertising campaigns. Veridooh is the world’s leading provider of 100% independent verification for static, digital and programmatic OOH media campaigns.
This enables advertisers and agencies to easily and independently track performance across key programmatic metrics such as total plays and impressions, on and off target impressions and the impression multiplier.
Veridooh co-founder Mo Moubayed said: “We are seeing phenomenal growth in demand for independent verification for programmatic DOOH, and the integration of Veridooh’s platform with VIOOH’s impressive global network makes it even more accessible across the world. What makes VIOOH’s platform so exciting is the flexibility it offers to deliver dynamic, strategic campaigns on the world stage. Veridooh’s independent verification platform gives agencies and advertisers the confidence to take full advantage of this, creating true transparency that campaigns are delivered.”
