Independent, Australian-owned and operated Venetian Media Group has appointed Michael Fishwick to the position of Chief Executive Officer off the back of two new company acquisitions and significant revenue growth for the Group.
Fishwick assumes the role after 14 years working within the company, most recently in the position of Chief Operations Officer where he oversaw Venetian Media Group’s operations, business development, strategic partnerships, digital transformations, company acquisitions and brand.
Over the past 12 months, Mr Fishwick has repositioned Venetian Media Group from an out-of-home (OOH) advertising company to a diversified suite of media specialists, reducing its concentration of OOH advertising by 70 per cent. A move that has resulted in a significant revenue increase and tripling the staff headcount to more than 70 people.
“It’s been a challenging year for the industry but VMG chose to back its people and push ahead with our growth strategy, diversifying our brand assets to provide greater value to our clients,” said Venetian Media Group Chief Executive Officer Michael Fishwick.
Mr Fishwick has formed a leadership team of industry experts including former Imagination CEO Mark Barrett as Managing Director of the creative arm of the business, Posterscope’s Samantha Summers as Group Head of Marketing, ex-APN Peter Franklin as Head of Commercial, and Wheelhouse Advisory’s Andrew Butler as Executive Director, all supporting the company’s renewed strategy and driving business growth across all five verticals.
“We had a vision to expand the company and within 12 months Venetian Media Group has gone from having two companies to five. We have expanded the business into four new areas: creative services, immersive experiences, media buying and strategy,” said Mr Fishwick.
“We are looking at further acquisitions in the near future as well as planning to launch two new brands under the Venetian Media Group umbrella within the next six months. Being able to support and protect our people whilst recruiting great talent in times like these has given us a huge sense of purpose.”
Venetian Media Group is the parent agency for brand experience and content agency Yakkazoo, out-of-home providers Revolution 360, and Captive Vision Outdoor (CVO), installation and print solutions agency VIM, and media agency, Frontier Advertising.
