VCCP Sydney Shakes Up Leadership, Adds M&C Saatchi’s Gary Dawson To Payroll

VCCP Sydney Shakes Up Leadership, Adds M&C Saatchi’s Gary Dawson To Payroll
SHARE
THIS



Building on the success of ING Direct, Compare the Market and Fitness First, VCCP Sydney continues its growth with the launch of a new leadership team.

Gary Dawson, M&C Saatchi’s highly respected creative director, joins VCCP as executive creative director and creative partner. Dawson will join managing partner David Kennedy-Cosgrove, whilst Peter Grenfell returns to London to take on a global role at VCCP.

“We’re a challenger agency for challenger clients. Gary joining the agency is a sign of our ambition and commitment to offer clients more than just advertising,” Kennedy-Cosgrove said.

“He shares our passion for work and thinking that helps clients make their mark, both commercially and culturally. Gary will be joining a talented team and ambitious clients ready to take VCCP to the next level.”

Dawson, who can count awards from D&AD, AWARD, Cannes, New York Festivals and Clio, amongst others, brings with him a wealth of experience across a diverse portfolio of local and international brands, including CommBank, Subaru, 118 118, wotif.com, Pepsi, Diageo and McDonalds. Most recently he helped launch NRMADE BETTER, a new brand platform for NRMA Insurance.

Prior to his time at M&C Saatchi, Dawson held senior creative posts at WCRS London and Clemenger BBDO before becoming deputy creative director at Leo Burnett Sydney.

Charles Vallance, founder and chairman of VCCP, said, “I’ve worked with Gary before so know first hand that he’s one of the best in the business. VCCP Sydney have a great ECD at the helm who will steer us on to even greater things.”

Dawson added, “I’ve enjoyed four very successful and unforgettable years at M&C Saatchi and have forged some great relationships working with a bunch of very talented people.

“But I’ve always been a big fan of VCCP and have followed the meteoric rise of their network from afar. ‘Compare the Market’ and ‘Be More Dog’ for UK Telco O2 rank among my “wish I’d done that” moments. I’m a great believer in infectious and memorable work that oozes personality and entertains.

“So when the opportunity arose to take the creative reins at VCCP Sydney, I didn’t hesitate. The agency has had a fantastic start to life in Australia and these are exciting times for clients. I look forward to working with the team and building on their success.”

 

Please login with linkedin to comment

David Kennedy-Cosgrove gary dawson OgilvyChange Qantas vccp sydney

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo