Avis Budget Group (ABG) has announced the appointment of Vanessa Wolczak as its head of marketing, product and PR for the Pacific region.

Previously the head of product and PR in the Pacific region for ABG since joining the company in January this year, Wolczak has over 15 years’ expertise across the retail, consumer goods and FMCG industries.

Wolczak’s remit in her new role will be to lead ABG’s marketing department in the Pacific region and drive brand identity, communications and growth across all products within the group, including Avis and Budget.

Ian Jones, commercial director of ABG’s Pacific division, said: “Vanessa’s wealth of experience in driving successful marketing and communications strategies is hugely welcomed at Avis Budget Group.

“We look forward to her valued strategic direction fuelling our product growth across the wider Pacific region.”