Val Morgan Outdoor Warms Up For Health Club Reopening With ‘Active Nation At Home’

Val Morgan Outdoor Warms Up For Health Club Reopening With ‘Active Nation At Home’
SHARE
THIS



Val Morgan Outdoor (VMO) has partnered with one of Australia’s personal trainers to launch an online version of its popular ‘Active Nation’ program for employees of the media industry. 

The Australian Government has announced gyms and health clubs will begin to reopen once states and territories move into Stage 2 of the eased coronavirus restrictions plan.

VMO is warming up for the reopening of these facilities by hosting its ‘Active Nation at Home’ sessions, which will be led by Fitness First personal trainer, Kristy Curtis. Facilitated by Zoom and beamed directly into participant’s living rooms, the free program kicks off today and will feature two 30-minute sessions each week over the next four weeks.

“Australians are really missing the health club environment at the moment, and so we wanted to play a part in bringing the agency community together by offering them access to virtual group training,” Geoff Cochrane, National Sales Director VMO said. “

“For many of us, the gym is an essential part of our daily routine. ‘Active Nation at Home’ provides a sense of normality, and a taste of what is to come, as we collectively and eagerly await the reopen.”

The VMO Active network consists of over 4,000 screens across 770 gyms and health clubs in Australia which will be reactivated as facilities reopen.

 

 

Please login with linkedin to comment

active nation vmo

Latest News

“Daylight Robbery!” TV Reporter Gets His Phone Stolen During Live Cross
  • Media

“Daylight Robbery!” TV Reporter Gets His Phone Stolen During Live Cross

An Argentinian TV reporter has had his phone stolen right out of his hand with the action all caught live to air. Diego Demarco, a reporter at En Vivo El Nueve, was preparing to go live from a Buenos Aires suburb when the thief grabbed his phone and bolted. The entire episode was caught on […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
SecondBite Food Rescue Launches First National Campaign
  • Campaigns

SecondBite Food Rescue Launches First National Campaign

SecondBite, in collaboration with creative agency Collins + Partners and media agency OMD, has launched a campaign to raise awareness on food rescue to help Australians in need. SecondBite rescues fresh and nutritious food that would otherwise go to waste and distributes it free of charge to over 1000 charities nationwide – thus reducing carbon […]

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine