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Reading: Val Morgan Outdoor Warms Up For Health Club Reopening With ‘Active Nation At Home’
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B&T > Media > Val Morgan Outdoor Warms Up For Health Club Reopening With ‘Active Nation At Home’
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Val Morgan Outdoor Warms Up For Health Club Reopening With ‘Active Nation At Home’

Staff Writers
Published on: 14th May 2020 at 9:36 AM
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Val Morgan Outdoor (VMO) has partnered with one of Australia’s personal trainers to launch an online version of its popular ‘Active Nation’ program for employees of the media industry. 

The Australian Government has announced gyms and health clubs will begin to reopen once states and territories move into Stage 2 of the eased coronavirus restrictions plan.

VMO is warming up for the reopening of these facilities by hosting its ‘Active Nation at Home’ sessions, which will be led by Fitness First personal trainer, Kristy Curtis. Facilitated by Zoom and beamed directly into participant’s living rooms, the free program kicks off today and will feature two 30-minute sessions each week over the next four weeks.

“Australians are really missing the health club environment at the moment, and so we wanted to play a part in bringing the agency community together by offering them access to virtual group training,” Geoff Cochrane, National Sales Director VMO said. “

“For many of us, the gym is an essential part of our daily routine. ‘Active Nation at Home’ provides a sense of normality, and a taste of what is to come, as we collectively and eagerly await the reopen.”

The VMO Active network consists of over 4,000 screens across 770 gyms and health clubs in Australia which will be reactivated as facilities reopen.

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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