Val Morgan Outdoor have launched the first national branded content on its PumpTV network – the OOH that plays while you’re filling the car at the bowser.
The campaign, from Subaru Forester, raises awareness about safety in school zones and it was created in-house by Val Morgan’s own creative team and is aimed at parents picking up their kids from school.
See the spot here…
The campaign highlights the safety features of the Subaru Forester ‘EyeSight’ driver assist. The campaign runs nationally for five weeks, geo-targeted to school zones and programmed to run during school zone times
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.