Val Morgan doubled-down on last week’s spectacular results posting a record-breaking Easter period, with over 1.6 million Australians visiting the cinema in the last full week (1-7 Apr 2021). The strong performance was the best full-week performance seen since January 2020, with a huge 44% of these audiences in the hard-to-reach 18-39 demographic.
Family titles dominated the top 10 movies of the week, drawing in impressive audience results as the school holiday period kicked off across most of the nation.
Peter Rabbit 2: The Runaway was the perfect Easter treat, bringing families together and delivering a hopping-mad 394,000 admits, only a whisker shy of top spot.
Bringing a sense of nostalgia to the cinema, everyone’s favourite squabbling cat-and-mouse team, Tom & Jerry rounded out the top three movies of the week, with 225,000 admits, proving the power of cinema as the best medium to reinvigorate both characters and stories.
But it was Godzilla vs. Kong that again took home the chocolates, continuing to gain momentum and exceed forecasts, achieving a monster performance of 436,000 admits.
The results proved once again that audiences are craving high-budget first-run content. In a recent EVENT Cinemas survey of 7.500 regular cinemagoers, 91 per cent of respondents indicated their intent to rush out to see this year’s blockbusters titles.
“The audience growth we’ve seen this Easter proves that Aussies are actively seeking out social entertainment experiences outside of the home. Cinema provides audiences with just the ticket.
With locked-in Hollywood content and a pent-up demand for blockbuster titles, Val Morgan is the best platform to provide brands big-screen attention amongst the most valuable audience in Australia,” said Guy Burbidge, managing director of Val Morgan.
With momentum continually building week-on-week, strong results are expected to continue over the next 3 months with brands already beginning to take advantage of highly anticipated blockbuster titles such as Mortal Kombat, Fast & Furious 9, Top Gun: Maverick, Black Widow and Space Jam 2.
Please login with linkedin to commentVal Morgan
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]