To mark the opening of Australian cinemas across the country today, the clever folk at Val Morgan have released a press release that throws back to Michael Jordan’s announcement returning to the NBA in 1995.
Take a look at the announcement below.
With Jordan’s The Last Dance continuing to be one of Netflix’s most watched and talked about docu-series, the cultural reference is both timely and clever.
In case you’re wondering how it’s similar to Jordan’s press release, here’s the scene.
On March 18 1995, Jordan released two words in an official statement announcing his return to the NBA.
“I’m back”.
It’s all he needed to say. Here’s MJ’s original release, courtesy of air.jordan.com.
Well played Val Morgan, well played.
