HOYTS Group CEO Damian Keogh has announced a restructure of the Val Morgan business following the resignation of CEO, Dan Hill.

Newly appointed managing director, Guy Burbidge, will assume control of Val Morgan Cinema while current Val Morgan Outdoor managing director, Paul Butler, will continue his role. Both will report to Keogh.

“We are in for an incredible line up of blockbuster movies in 2019 and the growth of SVOD viewing, which is advertising free, is strengthening the power of cinema advertising. As with all businesses we are constantly evaluating the resources and structure to maximise market effectiveness. While sad to see Dan depart, we have a strong executive team to carry the business forward,” said Keogh.

Hill was brought into the business seven years ago as national sales manager and has performed the roles of chief revenue officer and managing director of Val Morgan Cinema Advertising before assuming the role of Val Morgan Group CEO in February 2018.

Keogh added, “If there was a Hall of Fame for Cinema advertising Dan would be in it. He has done a terrific job driving our business forward in Australia and New Zealand.  His recent contribution to our outdoor business has aided in setting us up for a great start to 2019.”