Val Morgan has announced the addition of a new content division, Val Morgan Digital (VMD) that will see the media owner entering the world of digital publishing and unveiling a contemporary entertainment, lifestyle and health site.
The business will be led by Brian Florido who has been appointed managing director – VMD, joining Val Morgan on the 9th September. Florido comes across from Pedestrian Group with an outstanding track record in leading and developing innovative publishing strategies that have been instrumental to business growth.
Anthony Deeble, HOYTS group chief commercial Officer said, “We’re excited to announce our move into digital publishing and thrilled to have someone of Brian’s calibre joining our business. This is a natural evolution to our existing digital media proposition and will be a valuable and complementary addition to our cinema and outdoor networks.”
Florido added, “I feel humbled and privileged to be joining Val Morgan during this exciting time of media convergence. I’m energised to take on the challenge of leading the growth of the newly formed content division – Val Morgan Digital. I can’t wait to get stuck into it and develop innovation across video and native products.”