B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: UTS Online Launches Postgraduate Degree To Prepare For The Future Of Digital Marketing
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Partner Content > UTS Online Launches Postgraduate Degree To Prepare For The Future Of Digital Marketing
Partner ContentTechnology

UTS Online Launches Postgraduate Degree To Prepare For The Future Of Digital Marketing

Staff Writers
Published on: 25th August 2020 at 7:00 AM
Staff Writers
Share
3 Min Read
SHARE

University of Technology Sydney (UTS) Online’s new Master of Digital Marketing is the first degree of its kind in Australia to combine the experience, skills, and strategies of industry-leading digital marketing professionals with UTS’s high calibre of academics, research and technology.  

According to Burning Glass Technologies 2020, digital marketing skills are significantly represented in the top five most requested skills by employers for Advertising and Marketing professionals in Australia, appearing in 20.3 percent of 12,561 job listings within the last 12-months to June 2020.

The unique course, delivered by Australia’s number one young university, will provide current marketing professionals with the latest digital marketing and analytics skills needed to develop a data-driven mindset and remain competitive in the evolving digital landscape. 

UTS Online Master of Digital Marketing Course Director, Dr David Waller, said there is no doubt that business practice has changed forever, and it is vital for marketing professionals to learn, understand and prepare to be leaders in the online environment. 

“This extraordinary shift in online behaviour has forced marketing professionals to quickly pivot and adapt their branding strategies. It’s also meant that interpreting consumer data is now more important than ever before to gain a clearer understanding of new behaviours and customer touch points,” he said. 

“Tapping into the changing landscape, we’re excited to offer marketing professionals a comprehensive course that covers strategy, data analytics, emerging technologies and the opportunity to apply skills in a real-world setting by completing a business project,” Dr Waller said. 

UTS Online Business School Professor, Louise McElvogue, said the course will equip the next generation of marketing professionals with the connections and tools to establish their credibility and remain at the leading edge of digital technologies.

“Our Master of Digital Marketing is a dynamic degree which combines contemporary leading digital marketing skills, strategies and emerging technologies from industry, with the intellectual rigour, research and talent of the UTS Business School,” she said. 

The Master of Digital Marketing is delivered part-time, 100% online and accelerated, allowing students to work full-time while studying and graduate in as little as two years. 

Study intakes are offered every two months, with the Master of Digital Marketing due to commence its first study period in September 2020.

Learn more about how you can prepare for the future of digital marketing with UTS Online here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?