UTS Online Launches Postgraduate Degree To Prepare For The Future Of Digital Marketing
University of Technology Sydney (UTS) Online’s new Master of Digital Marketing is the first degree of its kind in Australia to combine the experience, skills, and strategies of industry-leading digital marketing professionals with UTS’s high calibre of academics, research and technology.
According to Burning Glass Technologies 2020, digital marketing skills are significantly represented in the top five most requested skills by employers for Advertising and Marketing professionals in Australia, appearing in 20.3 percent of 12,561 job listings within the last 12-months to June 2020.
The unique course, delivered by Australia’s number one young university, will provide current marketing professionals with the latest digital marketing and analytics skills needed to develop a data-driven mindset and remain competitive in the evolving digital landscape.
UTS Online Master of Digital Marketing Course Director, Dr David Waller, said there is no doubt that business practice has changed forever, and it is vital for marketing professionals to learn, understand and prepare to be leaders in the online environment.
“This extraordinary shift in online behaviour has forced marketing professionals to quickly pivot and adapt their branding strategies. It’s also meant that interpreting consumer data is now more important than ever before to gain a clearer understanding of new behaviours and customer touch points,” he said.
“Tapping into the changing landscape, we’re excited to offer marketing professionals a comprehensive course that covers strategy, data analytics, emerging technologies and the opportunity to apply skills in a real-world setting by completing a business project,” Dr Waller said.
UTS Online Business School Professor, Louise McElvogue, said the course will equip the next generation of marketing professionals with the connections and tools to establish their credibility and remain at the leading edge of digital technologies.
“Our Master of Digital Marketing is a dynamic degree which combines contemporary leading digital marketing skills, strategies and emerging technologies from industry, with the intellectual rigour, research and talent of the UTS Business School,” she said.
The Master of Digital Marketing is delivered part-time, 100% online and accelerated, allowing students to work full-time while studying and graduate in as little as two years.
Study intakes are offered every two months, with the Master of Digital Marketing due to commence its first study period in September 2020.
Learn more about how you can prepare for the future of digital marketing with UTS Online here.
Please login with linkedin to comment
UTS OnlineLatest News
TAB Launches ‘Calendar Of Play’ Ahead Of Spring Racing Season Via ECAL
With the biggest sporting time of the year upon us, and amidst the changing landscape of live sports, TAB has partnered with the world’s leading calendar marketing solution, ECAL to deliver fans a unique shared sports experience online. Make a Date with Play by TAB encourages fans to share the sports viewing experience in a […]
Coming To A Supermarket Near You! Introducing Violet Crumble Milk
Want to add chronic acne and lactose bloating to your list of lockdown ailments? Rejoice, Violet Crumble Milk is here!
Optus Sport Adds Samsung Smart TV Platform
It's not one but two Optus stories today. This one's a lot duller, evident by its lower positioning on the newsletter.
Sports Start-Up MyFavorito’s Appoints FutureBrand Australia
Global sports startup MyFavorito has appointed FutureBrand Australia as its global branding partner with a brief to build a brand as radical as its digital sports sponsorship platform, helping sports clubs worldwide unlock a completely new revenue source.
The Recognition Group Rebrands
One of Australia’s largest groups of privately-owned public relations and marketing agencies has rebranded under one name, The Recognition Group. The group is comprised of three separate agencies: Recognition PR; Outsource and Write Away Communication. The Recognition Group is owned by Liz Marchant [feature image] and Adam Benson, employs 31 full-time staff members and supports […]
“Not Happy Jan!” One Of Australian Advertising’s Finest Moments Celebrates Its 20th Birthday
What a year for 20th anniversaries - Sydney Olympics, this iconic Yellow Pages ad & the godawful 'Who Let The Dogs Out'.
Suncorp Launches First Pinterest Campaign
Suncorp shows it's moving with the times in new Pinterest campaign. Not lowering its premiums but moving with the times.
Optus V Telstra: Federal Court Dismisses Misleading Advertising Claims
Footy team failed to make the finals again this year? Maybe get your sports fix via this ongoing Telstra-Optus fracas.
Bauer Rebrands To Are Media
Are Media apparently stands for "audience, reach & engagement". Thankfully, subscriptions wasn't also one of its cores.
Search For A New Broadcast Deal Continues For Rugby Australia
"Find broadcast sponsor, find jersey sponsor, save sport from oblivion" continue to top Rugby Australia's "to do" list.
Sunday TV Wrap: 10’s Lindy Chamberlain Doco Shows A Little Dingo Fatigue 40 Years On
Dingoes forced to enlist Sweaty Betty PR after once again copping a bad wrap in last night's Lindy Chamberlain doco.
News Media Bargaining Code Will Hurt Small Businesses: Google
Having been on the receiving end of a left-hook & an uppercut of late, Google returns with a haymaker of its own today.
“Whatever The F@ck New Math Is!” Ryan Reynolds Unveils Monster Gin Bottle For Parents Who Home School
This gin ad is sweary, crass and inappropriate. But, hey, all is forgiven when it stars the dreamy Mr Reynolds.
Same Same, But Different: How B2B And B2C Marketing Skills Stack Up
Grab a copy of ADMA's professional skills census by clicking here. Or two copies if that coffee's given you the shakes.
Premium Mixer Brand Fever-Tree Launches ‘Mix With The Best’ Campaign
Premium mixer brand Fever-Tree has launched its largest advertising campaign in Australia to date via indie agency New Colony. With summer on the horizon, Fever-Tree’s latest campaign encourages consumers to ‘mix with the best’ with new messaging that reinforces its brand promise as a premium, high quality mixer complementing light and dark spirits. The out-of-home […]
Song Zu And Eardrum Launch Resonance Sonic Branding
Sadly, this press photo provides no clarity to whether Eardrum’s Ralph van Dijk is taller than Song Zu’s Ramesh Sathiah.
Barbecue Brand Weber Signs On To Become Official Partner Of The NRL’s State Or Origin
The Weber barbie is all a bit wanky. Still, it does cook the food through, limiting the threat of botulism & salmonella.
McDonald’s’ ‘Bitten Billboards’ Is One Of The Tastiest Outdoor Campaigns You’ll See
Here's some top work from McDonald's France. Who, we all know, still don't have the metric system.
News Corp’s Digital Marketing Service News Xtend Partners With Singapore Press Holdings
News Corp Australia’s digital marketing service News Xtend and Singapore Press Holdings have struck a deal to target the island state’s small and medium business market, the first time News Xtend has ventured into an overseas market. NewsXtend is a digital marketing business that provides expert advice and know-how to small to medium businesses to market […]
Dettol Announces Cricket Australia Partnership
Cricket Australia set to have the sweetest smelling balls in sport following new Dettol partnership.
NOVA Appoints Luke Minto To Group Commercial Director, Antonell Doyle To Perth Commercial Director
Sadly, radio networks don't give sales staff nicknames like they do their DJs. As per Luke "Mint Man" Minto's promotion.
Facebook Encourages Americans To Enrol To Vote In New Work From Droga5
Facebook enlists Droga5 to urge Americans to vote. Not that there's a heap of choice when you look at the candidates.
Coles, The Heart Foundation & News Corp Team Up For Aussies’ Health
Why is it whenever a Heart Foundation campaign arrives B&T's just wolfed down a triple cheese omelette & five Marlboros?
Sir David Attenborough Becomes The Fastest To Reach 1 Million Instagram Followers
David Attenborough has had a remarkable career, no more so than not being eaten by a protagonist in his documentaries.
Ex-Seven Presenter Ryan Phelan Cleared Of All Assault Charges
B&T never likes to run these sorts of stories. If we had our way, we'd just run Burger King and Nike ads verbatim.
Frameplay Announces Integration With Magnite For In-Game Advertising
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]
Amazon In Hot Water For Selling “Black Lives Don’t Matter” Caps
B&T has to admit this nastiness has left us a little gobsmacked. Dare we even say vexed or exaperated even?
Uncle Ben’s Rice Renames Following Racial Stereotyping Complaints
First it was Coon and now Uncle Ben's to undergo name change. Apparently, the pouffe is now weighing-up its options.
Smells Like Copyright Infringement! Designer Sues Saying He Invented Nirvana’s Iconic ‘Smiley Face’ Not Kurt Cobain
A row's erupted over the copyright of Nirvana's iconic 'smiley face'. B&T understood Forrest Gump was the originator.
Spotify Report: Music & Audio Catalyst For Gen Z To Stay Connected In This ‘New Normal’
Spotify unveils its Gen Z trends report. Which is not to be mistaken with the 17 other Gen Z reports B&T ran this week.
