US PR Agency Bollare Expands To Australia

US PR Agency Bollare Expands To Australia
SHARE
THIS



US-based fashion and lifestyle PR agency, Bollare, has expanded its footprint into Australia.

The agency was founded by Alle Fister (pictured above). Early Bollare successes included representing globally-recognized brands such as French Connection and Hurley to launching e-commerce platforms such as One Kings Lane and Beachmint to rolling out fresh verticals for Gilt Groupe and Refinery29.

The firm currently represents clients across beauty, fashion and lifestyle, with partners such as Fornasetti, Kevyn Aucoin, MIKOH, Smythe, Timberland and VANS.

Over the past nine years, Bollare has scaled to a 65 person team spanning between LA, NYC and London, with this newest presence in Melbourne, Australia.

Already working with many Australian brands including Misha Collection, Quay Eyewear, SUBOO, Tigerlily, Volley and Sunday Somewhere – this next step to expand Down Under was a natural one.

“Having such stellar brand partners whom are based in Australia and wonderful successes with and for them, we were pleased to find synergies with our team member, Ziba Ghadamian, forging initial momentums locally between Sydney and Melbourne.  With a career rooted in contemporary, coastal cool, the Aussie style and sensibility is very congruent with our Bollare brand ethos. I am very pleased to see what further synergies we can create with current and future Aussie brand partners,” Fister says.

Specialising in VIP/celebrity seeding, editorial, digital special projects and collaborations as well as events, this recent expansion will allow Bollare to proactively identify Australian brand partners on a local level.

Please login with linkedin to comment

book Michelin Man sexist campaign

Latest News

New Podcast The Wellness Rebellion Delivers Science Over Speculation
  • Media

New Podcast The Wellness Rebellion Delivers Science Over Speculation

The Wellness Rebellion with Maz Compton and Dr Sam Hay is a reset on everything we know about our health and wellness, uncovering the truth and debunking the trends with science-based wellness information to improve your everyday wellbeing. Each episode in the new weekly podcast series will see Compton and Dr Hay discuss a wellness […]

Hotglue Wins Garnier Digital Account
  • Media

Hotglue Wins Garnier Digital Account

Garnier, part of the L'Oréal Group, has named Hotglue as its official Australian digital partner. Hotglue will lead the brand’s always-on strategy and creative content development across digital & social media, including influencers, eCommerce and brand campaigns.

NOVA Launches Podcast Network
  • Advertising
  • Media

NOVA Launches Podcast Network

Proving the podcast is THE hottest thing in media right now comes this news. It's like what the smashed avo is to food.

MasterChef Alumni Brendan Pang Teams Up With Minus18 And Snap For IDAHOBIT
  • Campaigns

MasterChef Alumni Brendan Pang Teams Up With Minus18 And Snap For IDAHOBIT

Growing up queer can be tough for many young people. Despite much progress, three out of four (75 per cent) Australian LGBTQIA+ youth still experience some form of bullying or discrimination. Indigenous Australians and those from non-English speaking backgrounds are the two most likely groups to experience discriminatory behaviours. Findings from the LGBTQIA+ Health Australia […]

Moving To A First-Party Data Model Era
  • Opinion

Moving To A First-Party Data Model Era

Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the industry is moving to a first-party data model and what this might mean looking forward. It’s been almost 30 years since the first banner ad was served on the web. And my, how things have […]

Opinion

by B&T Magazine

B&T Magazine
Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]