US Open Winner Naomi Osaka Snares Lucrative Sponsorship Deal With Nissan

US Open Winner Naomi Osaka Snares Lucrative Sponsorship Deal With Nissan

Finally, a good news story coming out of last weekend’s tumultuous US women’s singles final with the winner, Japanese player Naomi Osaka, snaring a lucrative sponsorship deal with carmaker Nissan.

The 20-year-old Osaka, who’s admitted that she doesn’t actually drive, doubled her career earnings when she took home the $US3.8 million winner’s cheque by beating Serena Williams in last weekend’s final.

Osaka will become a brand ambassador for Nissan and join other sports star ambassadors that include Gareth Bale of Real Madrid and Manchester City’s Sergio Aguero.

Her other sponsors already include adidas, Yonex, Nissin Foods, Japanese telco firm Wowow and watchmaker Citizen.

Commenting on her new Nissan sponsorship announced in Japan yesterday, Osaka said: “This week has been a dream come to life, and I’m so honoured to represent Japan and Nissan on the world stage.

“I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit. The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world.”

On the Saturday’s final that left Osaka in tears on the winner’s podium, she said: “I don’t feel sad because I wouldn’t even know what I’m expected to feel. Because I feel like since it was my first final, and it was my first Grand Slam victory, overall I felt really happy and I know that I accomplished a lot.”

Please login with linkedin to comment

Naomi Osaka Nissan serena williams Sports Marketing

Latest News