US Open Winner Naomi Osaka Snares Lucrative Sponsorship Deal With Nissan

US Open Winner Naomi Osaka Snares Lucrative Sponsorship Deal With Nissan

Finally, a good news story coming out of last weekend’s tumultuous US women’s singles final with the winner, Japanese player Naomi Osaka, snaring a lucrative sponsorship deal with carmaker Nissan.

The 20-year-old Osaka, who’s admitted that she doesn’t actually drive, doubled her career earnings when she took home the $US3.8 million winner’s cheque by beating Serena Williams in last weekend’s final.

Osaka will become a brand ambassador for Nissan and join other sports star ambassadors that include Gareth Bale of Real Madrid and Manchester City’s Sergio Aguero.

Her other sponsors already include adidas, Yonex, Nissin Foods, Japanese telco firm Wowow and watchmaker Citizen.

Commenting on her new Nissan sponsorship announced in Japan yesterday, Osaka said: “This week has been a dream come to life, and I’m so honoured to represent Japan and Nissan on the world stage.

“I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit. The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world.”

On the Saturday’s final that left Osaka in tears on the winner’s podium, she said: “I don’t feel sad because I wouldn’t even know what I’m expected to feel. Because I feel like since it was my first final, and it was my first Grand Slam victory, overall I felt really happy and I know that I accomplished a lot.”




Please login with linkedin to comment

Naomi Osaka Nissan serena williams Sports Marketing

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]