Leading lifestyle publisher, Urban List, has today launched a new experiential platform — Heydays from Urban List — showcasing a curated selection of 50 daycays, staycays and vaycays from across Australia, each bookable with one click.
The Heydays launch comes on Black Friday — the timing designed to support local operators and encourage Australians to think twice about their spend this weekend, investing in memories alongside their discounted merch.
Urban List Head of Brand Experience, Sophia Wilcox, says the Heydays concept stemmed from research Urban List conducted in August in which one in three Australians said while they intend to do some travel domestically, they are doing so somewhat begrudgingly.*
“At the moment, the consumer journey has broken — it’s not starting with a dream, but a sense of duty to prop up an otherwise struggling economy. For so many in our audience, the sort of travel they once dreamt of is no longer on offer; the aspirational goalposts have shifted and there’s a lot of work to be done, and a lot of opportunity to be had, in working out how to shift attitudes so our destinations and tourism operators are sought-after; rather than a second resort,” Wilcox said.
“Everything about Heydays — from the name, to the immersive interface, to the experiences we’ve curated — has been designed to reignite that travel dream; to show an otherwise unseen side to our cities and our country, and prove that Australia’s culture is absolutely one worth investing in and experiencing.”
Urban List CEO, Susannah George, is optimistic about the outcomes the platform will deliver, seeing Heydays as a vehicle to transform the way future generations view domestic tourism.
“We all know that in order to support the 300,000 businesses that are beneficiaries of tourism, we need to encourage Australians to invest both time and money in seeing our country. The thing is, we can’t do that by framing it as their duty”, George said.
“Right now, travelling here is perceived as a compromise. We need to flip the switch and show them what the rest of the world sees — the stuff of dreams: fresh, exotic and untapped. We need to prove to Australians that our destinations aren’t just places, but transformative cultural experiences, and that’s exactly what Heydays is here to do.”
Heydays from Urban List experiences have been curated in partnership with a suite of travel operators, including Intrepid, Flight Centre, Booking.com, Expedia and Red Balloon.
The platform is currently offering visitors 15% off all Intrepid experiences and $50 off selected Flight Centre trips booked across the Black Friday weekend.
Please login with linkedin to commentUrban List
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]