Leading lifestyle publisher, Urban List, has today launched a new experiential platform — Heydays from Urban List — showcasing a curated selection of 50 daycays, staycays and vaycays from across Australia, each bookable with one click.
The Heydays launch comes on Black Friday — the timing designed to support local operators and encourage Australians to think twice about their spend this weekend, investing in memories alongside their discounted merch.
Urban List Head of Brand Experience, Sophia Wilcox, says the Heydays concept stemmed from research Urban List conducted in August in which one in three Australians said while they intend to do some travel domestically, they are doing so somewhat begrudgingly.*
“At the moment, the consumer journey has broken — it’s not starting with a dream, but a sense of duty to prop up an otherwise struggling economy. For so many in our audience, the sort of travel they once dreamt of is no longer on offer; the aspirational goalposts have shifted and there’s a lot of work to be done, and a lot of opportunity to be had, in working out how to shift attitudes so our destinations and tourism operators are sought-after; rather than a second resort,” Wilcox said.
“Everything about Heydays — from the name, to the immersive interface, to the experiences we’ve curated — has been designed to reignite that travel dream; to show an otherwise unseen side to our cities and our country, and prove that Australia’s culture is absolutely one worth investing in and experiencing.”
Urban List CEO, Susannah George, is optimistic about the outcomes the platform will deliver, seeing Heydays as a vehicle to transform the way future generations view domestic tourism.
“We all know that in order to support the 300,000 businesses that are beneficiaries of tourism, we need to encourage Australians to invest both time and money in seeing our country. The thing is, we can’t do that by framing it as their duty”, George said.
“Right now, travelling here is perceived as a compromise. We need to flip the switch and show them what the rest of the world sees — the stuff of dreams: fresh, exotic and untapped. We need to prove to Australians that our destinations aren’t just places, but transformative cultural experiences, and that’s exactly what Heydays is here to do.”
Heydays from Urban List experiences have been curated in partnership with a suite of travel operators, including Intrepid, Flight Centre, Booking.com, Expedia and Red Balloon.
The platform is currently offering visitors 15% off all Intrepid experiences and $50 off selected Flight Centre trips booked across the Black Friday weekend.
Please login with linkedin to commentUrban List
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]
Challenger brand Oatly has unveiled a new set of creative, including controversial TV ads in the UK, which aims to help kids convince their dads to quit dairy. Dad recipes, witty replies to neutralise arguments, rhetorical judo and four new spots are among the resources Oatly has produced to help win over dads—a market of […]
RSN 927, one of Victoria’s longest standing radio stations is re-joining the GfK Radio Survey Ratings in 2021, after a 17 year absence. All of RSN’s flagship programs will be covered in the ratings, with RSN Breakfast Club, RSN Racing Pulse and RSN Central all featuring in the line-up for 2021, along with renowned tipsters […]
Lars Lehne has been appointed Group CEO of Incubeta, the independent digital marketing services group. The former SYZYGY AG CEO will be taking over from founder Alan Lipschitz, whose company Interface made the reverse acquisition of IncuBeta Holdings in 2011. Lipschitz will be moving into the role of chairperson of the board of directors of […]
Entertainment has appointed FutureBrand to help deliver its brand and customer experience transformation, as part of a business-wide strategy that will reshape how Entertainment engages with its members, merchants and fundraisers. FutureBrand’s work with Entertainment will inform all areas of the brand, from brand strategy and identity to voice, content and experience. By applying FutureBrand’s ‘sprint’ […]
Some of Australia’s most established and fastest-growing comparison and advice services have joined forces to form Compare Club, a new resource that offers bespoke advice to over one million customer enquiries per year about key financial decisions. Unlike other sites, Compare Club offers a full end-to-end service from customer enquiry and product discovery through to […]
MKTG Sports & Entertainment has announced several senior leadership developments in Australia, including the expansion of the role of current managing director, Matt Connell, to lead MKTG’s efforts across the APAC region; Jarrad Provis’ promotion to general manager, marketing strategy; and Jeremy Francis, as chief operating officer. In addition, Stephanie Rudnick, former head of PR […]
2020 wasn’t really a good year for anyone. Between the pandemic and the constant stream of bad news, most of us are looking forward to a brighter 2021. And what better way to kickstart your 2021 than with a prestigious award. We’ve already launched our Women Leading Tech Awards for 2021, following the success of […]
SpotX has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies. The solution upgrades identification standards by using encrypted and hashed email addresses, allowing consumers to easily manage how their personal data […]
Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]