B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Urban List Launches New Bookable Experiences Platform — Heydays
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Urban List Launches New Bookable Experiences Platform — Heydays
Media

Urban List Launches New Bookable Experiences Platform — Heydays

Staff Writers
Published on: 10th December 2020 at 7:41 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Leading lifestyle publisher, Urban List, has today launched a new experiential platform — Heydays from Urban List — showcasing a curated selection of 50 daycays, staycays and vaycays from across Australia, each bookable with one click.

The Heydays launch comes on Black Friday — the timing designed to support local operators and encourage Australians to think twice about their spend this weekend, investing in memories alongside their discounted merch.

Urban List Head of Brand Experience, Sophia Wilcox, says the Heydays concept stemmed from research Urban List conducted in August in which one in three Australians said while they intend to do some travel domestically, they are doing so somewhat begrudgingly.*

“At the moment, the consumer journey has broken — it’s not starting with a dream, but a sense of duty to prop up an otherwise struggling economy. For so many in our audience, the sort of travel they once dreamt of is no longer on offer; the aspirational goalposts have shifted and there’s a lot of work to be done, and a lot of opportunity to be had, in working out how to shift attitudes so our destinations and tourism operators are sought-after; rather than a second resort,” Wilcox said.

“Everything about Heydays — from the name, to the immersive interface, to the experiences we’ve curated — has been designed to reignite that travel dream; to show an otherwise unseen side to our cities and our country, and prove that Australia’s culture is absolutely one worth investing in and experiencing.”

Urban List CEO, Susannah George, is optimistic about the outcomes the platform will deliver, seeing Heydays as a vehicle to transform the way future generations view domestic tourism.

“We all know that in order to support the 300,000 businesses that are beneficiaries of tourism, we need to encourage Australians to invest both time and money in seeing our country. The thing is, we can’t do that by framing it as their duty”, George said.

“Right now, travelling here is perceived as a compromise. We need to flip the switch and show them what the rest of the world sees — the stuff of dreams: fresh, exotic and untapped. We need to prove to Australians that our destinations aren’t just places, but transformative cultural experiences, and that’s exactly what Heydays is here to do.”

Heydays from Urban List experiences have been curated in partnership with a suite of travel operators, including Intrepid, Flight Centre, Booking.com, Expedia and Red Balloon.

The platform is currently offering visitors 15% off all Intrepid experiences and $50 off selected Flight Centre trips booked across the Black Friday weekend.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Urban List
Share

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?