URBAN Bolsters Strategic Leadership With New Appointment

URBAN Bolsters Strategic Leadership With New Appointment

Independent experience agency, URBAN has appointed a new strategy director, Simone Ellis.

Ellis is an integrated brand strategist with extensive global advertising, experiential and digital expertise.

With over 15 years in the industry, Ellis has worked as a consultant on client and agency sides with a number of the world’s leading brands, including Saatchi & Saatchi, Woolmark and I LOVE NY. She played a central role in the R&D and global marketing of Lovemarks, a celebrated brand manifesto that Advertising Age named as “one of the top 10 Ideas of the Decade”.

Here in Australia, Ellis has held senior roles at Droga5, Publicis Mojo, and Momentum.

URBAN co-founder & CEO, Gavin McDonough, said: “Simone is a formidable talent and individual. She brings deep experience and appreciation for the power of experience-led business and marketing.”

Ellis said: “URBAN is a dynamic company at the forefront of experience, one of marketing’s most exciting new frontiers. The team is committed to innovation and to leveraging immersive technologies that enhance the impact of experience on human behaviour. I’m excited to help shape the future here.”

URBAN co-founder, Ryan McDonough added: “Even in the short time Ellis has been with us, she’s already helped us accelerate toward some of our bigger business objectives. We look forward to sharing news of these successes in coming weeks.”

From left to right in the photo we have: Gavin McDonough, Simone Ellis, Ryan McDonough




Please login with linkedin to comment

ecal Instagram ads

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]