Calling all game-nerds (and non-game nerds – we don’t discriminate here)! In case you haven’t heard, the legends over at UnLtd are launching a virtual gaming tournament – the Big Game. And, it’s all happening live on Tuesdays at 4pm.
What’s it entail? Basically, 24 teams across the industry will be competing over 5 weeks in a game of Rocket League, all live-streamed over Twitch. We’re not even going to attempt to understand what any of that means but we’re behind you, adland!
Each week, B&T will be bringing you some rather entertaining team profiles, from how the teams plan on warming up for the game (finger stretching?) to what their nutrition plan is.
You can watch the games here https://www.twitch.tv/unltdaus.
Without further ado, meet Team Carat.
Carat (Seed #1)
Zac “The Wall” Kelly| Client Manager | Gamer Tag “Jimbae”– Shots on goal mean nothing to this rocket league wonder boy. Known as having the best defence in the League he will be a tough one to crack. Traded to Carat in the off season of 2019 the now Carat captain saw potential in the soon to be no. 1 seeded Rocket League team in media. How did this rise to the top happen? Well it did not happen overnight. Carat place as much emphasis in their off-season training and team bonding as on season performance. The outcome of this speaks for itself.
Christopher “The Demon” Carey| Group Planning Director |Gamer Tag “Chrisgub”– What is there to say…The Wall is tough to crack. The Demon cracks easily and you do not want to be on the field when he does. There is bound to be dismantled cars and broken hearts for the opposing agency.
Michael “The Sledge” Patti | Account Coordinator | Gamer Tag “mjp2397” – If the other team did not realise a goal went in The Sledge is bound to let them know. He is known for demoralising the enemy team through an unbelievable ability to drill into their hearts and minds. There are whispers coming in from the outer reaches of the media community that his ability is so strong that he had to be banned from practicing sledging in off season practice because he made The Wall cry. They have made amends now, but there is no such goodwill with the opposing teams.
Christian “Hot Hand” Bendelack | Client Director | Gamer Tag “CB2K20”– Out of form doesn’t exist with this one of a kind goal scorer. As soon as the ball touches his bonnet you know it is going straight into the net. All we can say is good luck to the opposing goalie when Hot Hand gets a streak.
Favourite game of all times:
What’s your team’s game plan for Big Game:
Try not to let a goal in.
How has the team been preparing in the lead up to the Big Game:
In three key ways:
- Staying up way past our bedtime
- 8 weeks of carb loading
- Stretching the fingers
What are your predictions for Big Game:
We predict lots of yelling on mute and a great experience for everyone involved, the Big Game has been well set up.
Hopefully, we make it through to the finals. There has not been a client win out of an esports competition before, but there is always a first.
What’s the one thing you wish people knew about gaming?
How great a social activity it can be!
In preparation for B&T’s women leading Tech awards, we’re speaking to some of the industry’s most inspiring female leaders. Tessa Court, CEO and Director of IntelligenceBank, told us about expanding during a global pandemic. Entries for the Women Leading Tech awards close on March 1, and late entries close on March 8. B&T: Last year was incredibly […]
Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]
Tourism Northern Territory has launched a new national marketing campaign to celebrate the unique travel experiences that make NT ‘Different In Every Sense’. The campaign was unveiled by the Hon Natasha Fyles MLA, the Northern Territory’s Minister for Tourism and Hospitality. It is aimed at inspiring domestic travellers who are facing ongoing travel restrictions to […]
The platform, called INCA, will give advertisers access to a data-driven brand engagement tool connecting them with trustworthy, relevant influencers. INCA forms part of GroupM’s suite of data-driven tech solutions for clients, with the New Zealand launch representing INCA’s expansion throughout APAC. Advertisers in NZ can now use the AI-enabled technology to partner with an […]
As Facebook’s ongoing battle with the Australian government over the News Media Bargaining Code reaches a resolution, over in the US, the social media platform is engaged in another high-profile dispute. Facebook and Apple are currently at loggerheads over upcoming privacy changes for iOS, which will make it harder for advertisers to target users on […]
A South African woman has been filmed removing her underwear to make an impromptu face mask after being warned for not wearing a mask in a supermarket. The unidentified woman was filmed standing in line at Pick n Pay supermarket when approached by the security guard. The woman then promptly removes her black g-string and […]
None of Sunday’s programming cracked the 900,000 viewer mark, though Married At First Sight was closest with 898,000 viewers, the third-best night for the series so far. After MAFS was Seven News Sunday with 862,000 viewers and Nine News Sunday with 847,000 viewers. ABC News Sunday snuck in fourth with 689,000 viewers. Nine’s night was news and MAFS focused, with 60 […]
Leo Burnett has announced the appointment of Emma Montgomery to the role of CEO for its Sydney office. Commencing in mid-March, this appointment sees Montgomery returning to Leo Burnett, where she was head of strategy in Sydney from 2014 to 2016 and later held the position of president and chief strategy officer at Leo Burnett […]
After an extraordinarily challenging year for the company globally, dentsu’s Australia and New Zealand operations look set for growth in 2021, claims its regional CEO, Angela Tangas. Today is the last day for creatives to submit their late entries for the B&T 30 Under 30 Awards, presented by Vevo, with the April event just around […]
Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Mark Wahlberg via creative agency Thinkerbell and production company Finch. You can check out the series of ads here. The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief […]
WPP AUNZ has announced a further strengthening of the Ogilvy brand, with the formation of the Ogilvy Australia Network. By closely partnering Ogilvy brand strategy and creative with opr’s PR and Communications alongside Ogilvy Health, the new formed Ogilvy AU Network will offer a stronger, more simplified and more integrated offer across the region. Specifically […]
‘Speak Up And Save LGBTIQ+ Lives’ is the focus of the newest Behaviour Change campaign, developed by The Shannon Company. The campaign aims to prevent suicide among LGBTIQ+ people aged between sixteen and twenty-seven years, who are five times more likely to attempt suicide than non-LGBTIQ+ people. Transgender people in Australia aged over eighteen are […]
Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]
https://vimeo.com/515870840. www.savesalla.com In short, we created and launched the “bid” campaign for Salla, a small town from the Finnish Lapland – and the coldest in the region - to host the 2032 Summer Games. The announcement was made on the municipality’s official social media and - as expected - caused weirdness and people started talking about it. After all, how could a super cold small town be able to host the Summer Games? Then at a press conference with the mayor of the city and specialists he revealed that the bid was indeed a climate wake-up call, aimed at drawing the world’s attention to the consequences of global warming and the need for urgent action. Since its launching the initiative has been generating a lot of buzz and gaining support from environmental organizations, activists and the general public. People from more than 60 countries have been talking about the subject, especially in a moment of industries recovery, when the sustainable growth will be essential.
A year of lockdowns and stay-home orders around the world has given consumers more time than ever before to watch all the video content that is currently available across the digital world. The popularity of CTV and OTT services is at an all-time high, as viewers embrace the flexibility and viewing habits they enable. “That […]
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.