With over 50 companies taking part, the fourth annual Big Clash cricket tournament has been the biggest yet, raising $124,000.
The event once again brought the industry together for a great afternoon of cricket, drinks, music, and charity activations.
This year, the event was expanded to have Media Owners, Media Agencies, Techies and Creatives all go head to head in a knockout tournament.
The Sydney event saw the Media Owners beat the Media Agencies in a thrilling final by 13 runs. Lee Cormack was named best on ground for his all-round performance, including hitting three sixes in one over.
ARN’s Rob Atkinson, who was team captain for the Media Owners in Sydney, said: “What a fabulous day – competitive cricket played in the right spirit, stunning weather and a fun group of media participants who all focused on supporting and raising funds for some great causes.”
In Melbourne, it was the same line-up in the final, but this time the Media Agencies got their revenge, winning by 13 runs, and reversing the Sydney result.
Showcasing some exceptional all-round bowling and batting skills with wickets and runs was Ann-Marie Tanke, who was named best on ground at the Melbourne event.
PHD’s Mark Coad, team captain for the Media Agencies in Melbourne, said: “It was a terrific day for a great cause. The cricket was played well and in great spirit and many spared the time to show their support.
“I’m delighted that media agencies came out on top, but the real winners are UnLtd, the charities they support and the advertising industry for taking opportunities like this to give a bit back. Everyone should be thanked and congratulated for that.”
UnLtd CEO Chris Freel said the event showcased what the charity group does so well – “bringing together our corporate partners across the media and advertising industry with our charity partners across the youth-at-risk space”.
“We raised a fantastic amount of money, but beyond that, also connected our charities with corporate partners who can help in so many other ways,” he said.
“This goes a long way to making a massive difference in our society and towards giving all young Australians the best opportunity in life.”
The proceeds of the event are going directly to eight UnLtd charity partners helping children and young people at risk.
The players and spectators got a glimpse of the incredible work the charities do during a Backtrack dog training show, MissingSchool robot demonstration and playing at the Be Centre Play Therapy tent.
Other charity partners receiving funds from the event include Big Brothers Big Sisters, Mirabel Foundation, Musicians Making a Difference, Sydney Story Factory, and Whitelion.
Sarah Downie, CEO of Big Brothers Big Sisters, said: “We were thrilled to be part of the Big Clash 2018, the passion displayed by all teams was inspiring.
“Despite our team’s loss or possibly because of it, we managed to recruit three new volunteer mentors – proving the day will have a long-lasting impact for everyone involved.