UnLtd Launches MOOD Tea With All Proceeds Going To Fight Youth Suicide

MOOD, a purpose-driven tea brand created by the Australian media, marketing and creative industry, has launched today to help fight youth suicide.
Each year, suicide is the leading cause of death amongst people aged 15-44 in Australia and almost half of all Australians will experience mental ill-health in their lifetime. In order to tackle this growing issue, UnLtd has brought the industry together to create its first social enterprise product to raise funds for youth mental health programs.
The product has been created pro-bono by several well-known companies across the industry including brand and design by Maud and The Monkeys, media by OMD and Mindbox, PR by One Green Bean, social by We Are Social, UX by FJORD, web development by Elephants Can Dance, ad serving by Amazon Advertising and media support by Facebook, Nine, Pedestrian TV, Seven West Media, 10ViacomCBS, News Corp, The Guardian and Verizon Media. Other corporate partners include Google, Venture Consulting, Allen & Overy and Storage King.
Chris Freel, CEO of UnLtd commented:
“As an industry we have the opportunity to come together and tackle a massive issue. Youth suicide is the biggest killer of young Australians and that is not OK. Our mission is to ensure that every young Australian gets the best opportunity in life and we want to reverse these alarming statistics. MOOD tea is a great vehicle for us to harness the collective power of our industry and make a monumental social change. With the help of our partners we have created a beautiful product that tastes good, looks good and does good. Now we need to tell everybody about it and that is what we as an industry are so amazing at doing. Imagine if we can look back in a year from now and say that our industry helped keep thousands more young people alive. The more people and organisations that get involved, the more lives that we can help to save.”
The tea range includes four carefully crafted premium blends with the highest quality ingredients, all designed to have a positive impact on the drinker’s mood. Not only does MOOD tea lift people up with their mood positive ingredients, it also lifts up someone else’s mood, giving a young person the opportunity to receive the help and care they need for their mental health.
The profits from MOOD tea will go towards funding mental health programs run by UnLtd’s charity partners including batyr, BackTrack and Gotcha4Life.
Jenni Hayward, General Manager of MOOD says, “Youth suicide is one of the monumental issues of our time. It takes more young lives each year than cancer or car accidents. We couldn’t accept that. So together with our amazing industry partners, we created MOOD to literally lift the mood of a generation. We want to make it easy for people to save young lives while taking an important moment for themselves each day. By choosing MOOD, consumers can sip selflessly knowing that all profits fund youth mental health programs.”
MOOD is now available for purchase at https://mood.org.au/ with a subscription model also available. To find out more about the MOOD story, discuss collaboration opportunities or stock MOOD in your workplace, please contact elena@mood.org.au.
If you need help, please contact:
- Lifeline 13 11 14
- Suicide Call Back Service 1300 659 467
- Kids Helpline 1800 55 1800
- MensLine Australia 1300 78 99 78
- Beyond Blue 1300 22 4636.
Latest News

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Even More Pics From The 30 Under 30 Awards!
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

triple j Hack Launches Crowdsourced Investigation Into How Social Media Affects Body Image
Is it just us but are the disadvantages of social media starting to heavily outweigh the advantages?

Will Failed TV Rights Negotiations Lead To A Multi-Billion-Dollar Breakaway Football Competition In Europe?
Most fights are either about money or a bottle of rum is involved. We'll leave you to decide where this falls.

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

James Whitbread Joins Flashtalking As New Sales Director for JAPAC
Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has announced the appointment of James Whitbread as its JAPAC Sales Director.

Little Bird PR Selected As PR Partner For Thermomix 20th Anniversary
SPECIALIST AUSTRALIAN PR AGENCY LITTLE BIRD PR SELECTED AS PR PARTNER FOR THERMOMIX 20TH ANNIVERSARY

NSW Government Launches Multicultural Gambling Awareness Campaign
NSW government launches multicultural gambling awareness campaign. But not enough to actually want to ban it.

RUN Take On The Flu
Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Domino’s Reckons It Deserves A Chef Hat For New ‘Super Premium Pizzas’
Do your ideas sound great at the brainstorming stage only to fall flat at the execution? You'll empathise with this.

WARNING: One Week Left To Nominate For B&T’s CMO Power List!
One week to got to nominate for B&T's CMO Power List! And fear not, it's all quite anonymous so you don't sound crawly.

“We Haven’t Seen A Gnome In Six Months Unfortunately”: Garden Gnome Crisis Hits UK After Suez Blockage
Apparently the UK's in the grip of massive gnome shortage. Surely they could do something with potatoes in the interim?

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
![Connecting Plots To Handle [yellow tail] Social Media Following Account Win](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Connecting Plots To Handle [yellow tail] Social Media Following Account Win
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

Byron Locals Call For Boycott Of Controversial Netflix Reality Series
Byron Bay residents call for a boycott of proposed Netflix doco. Seem less concerned about fleecing tourists, however.

Arthur Sadoun: There’s “No Truth” To Havas Merger Rumours
Publicis chief pours water on ongoing Havas merger rumours; yet his windowsill begonia in desperate need of urgent TLC.

“The Pandemic Has Taught Us About The Highs And Lows Of Technology”
Experts say the pandemic's taught us about the highs & lows of tech. Not to mention keeping extra loo rolls on hand.

HERO’s B.B.E Wins v2food Account
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Study: Australians Disheartened With Emoji Diversity
Australians "disheartened" by emoji diversity. Thank god they weren't asked about house prices or vaccine rollouts.

Suncorp, Leo Burnett & The Glue Society Launch ‘One House To Save Many’
It's more cause advertising from the insurance companies. Still nothing on the fine print of their policies.

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]

Award-Winning Independent Australian Agency 3rdspace Launches In The UK
Award-winning indie agency 3rdspace launches in the UK. Let's just hope its awards translate over there.

Monday TV Wrap: MAFS Reunion Finale Dominates Ratings
MAFS is done & dusted for 2021! Still, expect the contestants to return on 'Survivor' or I'm A Celeb...' anytime soon.

SBS Retires Iconic ‘The World Game’, ‘Cycling Central’ Brands
Bad news out of SBS today for cycling and football fans. Thankfully, says it's 100% committed to the train enthusiasts.

The Sydney Morning Herald Marks 190 Years Of Print
The venerable SMH celebrates 190 years in print. Not entirely certain it'll get to the double ton, however.

Google Considers An Appeal After Federal Court Rules It Misled Australians
Google considers appeal after federal court rules it misled Australians. B&T bets it was ably abetted by its legal team.

Nine Announces Judging Panel For State Of Originality
Nine unveils impressive quartet of judges for State Of Originality. Yet another reason not to hand in dirge, really.

British Supermarket Begins Court Case Over Copycat Caterpillar Cake
Brexit, COVID, Big Phil and now Cuthbert The Caterpillar Cake! This is really resting the will of the British people.