UnLtd Launches MOOD Tea With All Proceeds Going To Fight Youth Suicide

UnLtd Launches MOOD Tea With All Proceeds Going To Fight Youth Suicide
B&T Magazine
By B&T Magazine
SHARE
THIS



MOOD, a purpose-driven tea brand created by the Australian media, marketing and creative industry, has launched today to help fight youth suicide.

Each year, suicide is the leading cause of death amongst people aged 15-44 in Australia and almost half of all Australians will experience mental ill-health in their lifetime. In order to tackle this growing issue, UnLtd has brought the industry together to create its first social enterprise product to raise funds for youth mental health programs.

The product has been created pro-bono by several well-known companies across the industry including brand and design by Maud and The Monkeys, media by OMD and Mindbox, PR by One Green Bean, social by We Are Social, UX by FJORD, web development by Elephants Can Dance, ad serving by Amazon Advertising and media support by Facebook, Nine, Pedestrian TV, Seven West Media, 10ViacomCBS, News Corp, The Guardian and Verizon Media. Other corporate partners include Google, Venture Consulting, Allen & Overy and Storage King.

Chris Freel, CEO of UnLtd commented:

“As an industry we have the opportunity to come together and tackle a massive issue. Youth suicide is the biggest killer of young Australians and that is not OK. Our mission is to ensure that every young Australian gets the best opportunity in life and we want to reverse these alarming statistics. MOOD tea is a great vehicle for us to harness the collective power of our industry and make a monumental social change. With the help of our partners we have created a beautiful product that tastes good, looks good and does good. Now we need to tell everybody about it and that is what we as an industry are so amazing at doing. Imagine if we can look back in a year from now and say that our industry helped keep thousands more young people alive. The more people and organisations that get involved, the more lives that we can help to save.”

The tea range includes four carefully crafted premium blends with the highest quality ingredients, all designed to have a positive impact on the drinker’s mood. Not only does MOOD tea lift people up with their mood positive ingredients, it also lifts up someone else’s mood, giving a young person the opportunity to receive the help and care they need for their mental health.

The profits from MOOD tea will go towards funding mental health programs run by UnLtd’s charity partners including batyr, BackTrack and Gotcha4Life.

Jenni Hayward, General Manager of MOOD says, “Youth suicide is one of the monumental issues of our time. It takes more young lives each year than cancer or car accidents. We couldn’t accept that. So together with our amazing industry partners, we created MOOD to literally lift the mood of a generation. We want to make it easy for people to save young lives while taking an important moment for themselves each day. By choosing MOOD, consumers  can sip selflessly knowing that all profits fund youth mental health programs.”

MOOD is now available for purchase at https://mood.org.au/ with a subscription model also available. To find out more about the MOOD story, discuss collaboration opportunities or stock MOOD in your workplace, please contact elena@mood.org.au.

If you need help, please contact:

  • Lifeline 13 11 14
  • Suicide Call Back Service 1300 659 467
  • Kids Helpline 1800 55 1800
  • MensLine Australia 1300 78 99 78
  • Beyond Blue 1300 22 4636.

Please login with linkedin to comment

mood tea UNLTD

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

Recommended

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]