University Of New England Unveils Heart-Warming TVC Via Engine

University Of New England Unveils Heart-Warming TVC Via Engine

The University of New England (UNE) has launched a brand campaign encouraging people to adapt to a rapidly changing world and harness the power of education via creative agency Engine.

The campaign is a result of extensive consumer insights and concept testing research and the collaborative efforts of the UNE, IQ and Engine teams.

The national campaign includes TV, cinema, in-flight, magazine, digital and social.

The centrepiece of the campaign being a 90-second spot that tells the story of a woman’s growth and relationship with her mum from newborn to 40 years old, the light and shade that is life, and the role education plays in her journey.

Engine Managing director Tim Weger said: “When UNE asked us to develop a brand campaign creative concept with exceptional cut-through potential, we knew we had a very special opportunity in front of us. It really was a dream brief.

“One of the most appealing things about this brief for our team was UNE’s wish to communicate in an adult to adult tone; an instant differentiator in a sea of adult to child university communications.”

Ending creative director Kory McAvoy said: “The story is of impermanence, resilience and most importantly, the human experience. It is about what connects us, drives us and defines us.

“It has been successful in creating an emotional connection with the viewer because it enables them to see themselves in it, and that can be very powerful.”


Creative agency: Engine

Creative director: Kory McAvoy

Managing director: Tim Weger

Senior creative: Jessie Jordan

Head of copy: Mark Smith

Account director: Sarah Deery

Graphic designer: Megan Le-Nguyen

Client: UNE

Executive director of marketing and strategic development: Anthony Smith

Manager of market engagement: Sarah Wilson

Research agency: IQ

Director: Geoff Hall

Production company: Taxi Films

Director: Nick Robertson

Director of production: Ben Shirley

Producer: Simone Mackie

Post-production company: The Post Lounge

Offline editor: Sue Schweikert

Colourist: Kali Bateman

Producer: Brock Smith

Music composition: Ack Kinmonth

Media agency: Carat Sydney


Please login with linkedin to comment

engine UNE University of New England

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine