UNICEF today launched the “For Every Girl” campaign to coincide with the start of what’s expected to be one of the biggest women’s sporting events ever to be held in Australia – the International Cricket Council (ICC) Women’s T20 Cricket World Cup.
The awareness campaign, created in collaboration with Publicis Sport & Entertainment, is aimed at raising funds for UNICEF programs, in partnership with the ICC; empowering young girls and advancing gender equality in cricket-playing nations around the world.
The tournament will culminate in the final at the MCG on Sunday 8 March – International Women’s Day, when there will also be an attempt to break the Guinness World Record for the number of fans attending a women’s sporting event. Funds raised during the campaign will go to Sports for Development projects in Sri Lanka.
Publicis Sport & Entertainment supported the development of the strategy, led the creative for in-stadium signage and secured media inventory for the campaign. Patrick Whitnall, Head of Content & Sport, Publicis Media said: “The opportunity to work with UNICEF on its partnership with the Women’s T20 World Cup in Australia was a privilege. Our campaign focuses on levelling the playing field for girls across the world through cricket. Donations raised over the tournament will have a real impact on girls, creating projects to encourage their participation and empowerment in Sri Lanka. We look forward to a record-breaking final at the MCG!”
Tony Stuart, CEO of UNICEF said: “The support from Publicis Sport & Entertainment has been invaluable. Their creative vision and strategic insights have helped us make the most of this exciting partnership. Publicis has a great team and we are very fortunate to have benefited from their expertise.”
UNICEF is the global charity partner of the ICC Women’s T20 Cricket World Cup. The partnership follows on from the ICC Men’s World Cup which was held in the UK last year, with funds raised in the UK going to a UNICEF project in Afghanistan.
Through a global partnership, the ICC and UNICEF have worked together to support the ICC’s Cricket for Good program and specifically, UNICEF programs around the world that help children survive and thrive.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]