Unibet Taps Famous Sportsmen For Success Stories Content Series

Unibet Taps Famous Sportsmen For Success Stories Content Series
SHARE
THIS



Global gaming operator Unibet wanted to create an authentic and engaging campaign to highlight the platform’s unparalleled athlete statistics and historical data.

“The Calculated Man”, a four-segment content series created by HooZu, shows players that using Unibet will give them the expert edge needed to take a calculated risk and place a better bet.

Featuring UFC champion Tyson Pedro, AFL hero Kane Cornes, NRL legend, Corey Parker and dual international, Lote Tuqiri, each segment reveals how one of these professional athletes functions as a calculated risk taker, then challenges the viewer to be calculated in their risk taking too.

The first video ‘Tyson Pedro x Unibet Calculated Man’, which was released on Thursday 31 May, builds a personal connection between the viewer and Tyson by revealing that one of his biggest calculated risks was whether to attend a selective school or continue on his journey of fighting.

The campaign also shares intimate details about the players, such as their signature move and what helps them get in the zone before a big game or fight (for Tyson, it’s having a boogey to Mariah Carey’s music).

The aim is to create more engaging content whilst also alluding to the unparalleled knowledge and data that Unibet provides its users with.

HooZu head of content Mark Graham said, “the focus of the video was on distinguishing Unibet from its competitors by highlighting that its players have access to more of the statistics and historical data needed to make an informed bet”.

HooZu and Unibet chose each of the athletes to appeal to a different audience segment, for example Tyson speaks to a younger audience that follows UFC, while Lote talks to a slightly older NRL crowd.

HooZu Productions then wrote and produced videos that suited those audiences whilst still retaining the format and messaging to be an engaging and on brand piece of content.

Unibet head of marketing and operations Julian Timmins said, “what we love about the Calculated Man campaign is that it accurately represents our brand and the key message that we provide players with access to more information, at the same time as having strong visual appeal and production value.”

Within a five day period the initial video featuring Tyson Pedro has had a 40 per cent engagement rate on Tyson’s social channels.

The rest of the videos will go live over the next couple of weeks.

Please login with linkedin to comment

hoozu Unibet

Latest News

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine