Uncle Tobys Ad Gives Familiar 80’s Callback, Via McCann

Uncle Tobys Ad Gives Familiar 80’s Callback, Via McCann
SHARE
THIS



Uncle Tobys Oats has unveiled its latest campaign, harkening back to an iconic 80’s advert.

The campaign, from McCann, launches Uncle Tobys Breakfast Bakes product, and features a father-son duo interaction that modernises a familiar line when the words are uttered: “it’s how you BAKE porridge”.

The 15-second TVC is part of a PR and social media campaign, featuring a host of recognisable Aussies will continue the narrative around the new baked credentials, supported by mass sampling.

Cereal Partners Worldwide – Oceania head of marketing Michelle Katz said: “We’re extremely proud of our new Breakfast Bakes, which give Aussies the goodness of oats on the go.

“This new campaign reminds people why Uncle Tobys Oats is Australia’s favourite brand of oats and bring back the nostalgia of an ad everyone loved”.

The referenced ad in question, gracing Australian screens in the late 80s, was part of an Uncle Tobys campaign to improve the brand image of instant oats, viewed by some at the time as an unappealing, cheap alternative to proper oats.

It continues Uncle Tobys efforts to go back to their roots and emphasise their brand heritage in the Australian market, following the recent ‘Great Grows Here’ campaign that highlighted what makes greatness in the modern Aussie market.

Please login with linkedin to comment

McCann Uncle Toby Oats

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.