The Brief – the Future of TV Content

The Brief – the Future of TV Content

In The Brief this week Maddie Ross speaks one-on-one with new Shine America CEO, Rich Ross, about trends in TV content production and its future in a multi-platform world. 

Is scripted TV the new reality? What place do tent-pole shows have in today’s fragmented media landscape? What genres are the hardest to sell to networks right now?

With a proliferation of content producers in the last five years, including tech-giants Microsoft, Amazon, Netflix and Hulu creating and producing their own original series, Ross talks us through the impact of this on the big, traditional production houses.

He also discusses the potential of brand-funded content as mainstream entertainment, and tells us how the pressure to be multiplatform is changing things at a production level.

Ross joined Shine from his role of chairman at Walt Disney Studios in January. He spoke with us following his keynote address at the Australian Subscription Television and Radio Association Conference (ASTRA) last week.

Take a look. 

{^widget|(disableviewstate)False|(videocode)iy1fjy0Q|(hideforsnippet)True|(playercode)43fvXw6C|(useupdatepanel)False|(disablemacros)False|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(name)RBI.Video.BOTR_1|(visible)True|(widget_displayname)Bits+on+the+Run+Player|(width)|(height)^}

 




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]