Digital Degustation

Digital Degustation

VW Creates an Ad Viewable when Fast Forwarded

80% of people who digitally record TV shows fast forward the ads. VW in Belgium have created a simple solution – a ‘Slowmercial’. Watch the ad in fast forward and the ad appears somewhat like a print ad. At regular speed, the roof of the VW beetle slowly comes down whilst a voiceover explains the ad.

Evolving Video Clip Made from Vine Videos

It was only a matter of time before something cool was made using Vine’s six-second looping videos. Three UK agency chaps Peter Browse, Caleb Al-Jorani and Joe Koprowski have created what they describe as an “evolving music video”. Called vinetune.com, the site plays a tune and puts together a video created by real time Vine searches of the lyrics as they are sung.

Video Recording Helmet is a Blackbox for Cyclists

Texas based app studio Chaotic Moon have created a helmet which is essentially a blackbox for cyclists. Called the Helmet of Justice, the helmet contains seven cameras positioned to give a 360-degree view and begins recording at the moment of impact for up to two hours.

Mindreading Headphones Create Playlists

What if your headphones could scan your brain to work out what you wanted to hear? This exists, albeit in prototype form. Neurowear have developed Mico Headphones which have an electroencephalograph sensor built in to scan brain patterns and determine your mood. The information is then relayed to your smartphone’s MP3 player and an appropriate song is selected and played.

Facebook Improves Ad Targeting with ‘Lookalikes’

With the recent announcement of ‘Lookalikes’, Facebook ad targeting just got a little better. Working from the custom audience tool, which allows brands to upload their database of users and serve ads to them on Facebook, Lookalikes allows you to take a user, then find and target people that are similar.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]