Dads get connected

Dads get connected

Almost all Aussie dads are turning to connected devices for everything from DIY to entertaining the kids, according to new research from Telstra ahead of Father’s Day on Sunday.

The telco’s research found that 92% of dads use a device such as a tablet or smartphone every day, with almost two-thirds consulting YouTube to learn how to make, build or fix things.

More than half of the fathers surveyed also said that having a connected device helps them stay connected to their children.

The top five apps dads are downloading fall into the categories of news (67%), banking (54%), social media (46%), games (44%), and sports (40%).

Scott McGibbony, director of consumer mobility at Telstra, said: “When it comes to gaming apps, Candy Crush Saga is the game of choice for younger dads while dads aged 45 and above prefer card game apps like Solitaire.

“We also see battle lines drawn when it comes to live sporting apps. The AFL Live app kicks goals with dads in Victoria, Tasmania, West Australia and South Australia, while the NRL app scores a try among dads in New South Wales and Queensland.”

Other findings in Telstra’s research included that 75% of dads use their connected devices at home the most, and that personal fitness apps are the least popular with only 5% of fathers having a fitness app. Victorian dads are the most likely to use a connected device to entertain their children, with two out of three saying they use it as a nanny tool. 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]